--- title: "Interview: IAB Tech Lab on app-ads.txt and OTT/CTV" description: Pixalate sat down with Jennifer Derke of the IAB Tech Lab to discuss app-ads.txt and forays into emerging channels like OTT/CTV. image: https://www.pixalate.com/hubfs/Landing_Page_Media/iabtechlab-thumbnail.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Landing_Page_Media/iabtechlab-thumbnail.png) [Thought Leadership](https://www.pixalate.com/blog/topic/thought-leadership) | [CTV](https://www.pixalate.com/blog/topic/ctv) | 1 min read # Interview: IAB Tech Lab on app-ads.txt and OTT/CTV Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Oct 16, 2019 11:30:00 AM Pixalate sat down with Jennifer Derke, Director of Product, Programmatic/Automation at [IAB Tech Lab](https://iabtechlab.com/), an industry consortium which develops standards and technology for the digital media ecosystem, to discuss the app-ads.txt standard and forays into emerging channels like OTT/CTV. ### **IAB Tech Lab on app-ads.txt and what's next for OTT/CTV** - **There's value in collaboration**. Derke says the fast uptake of ads.txt and app-ads.txt impressed the IAB Tech Lab and that adoption of the initiatives "gives us hope that there's still value in producing industry technology standards, [in] collaboration, and [in] educating marketers to use these technologies to reduce fraud." - **OTT/CTV are huge opportunities**. The IAB Tech Lab is working to give marketers the same brand safety toolkits for desktop and mobile in-app to the "wild west" of OTT/CTV, including app-ads.txt and OTT identifiers - **Ads.cert also helps combat ad** **fraud**. The IAB Tech Lab's ads.cert initiative helps buyers understand if the inventory is authenticated; a complementary type of transparency to ads.txt. Other initiatives include sellers.json and supply chain object *Subscribe to Pixalate's blog and [YouTube](https://www.youtube.com/channel/UCQIYCJYHMj5ayoZf925qLeA) channel for more interviews with digital advertising leaders.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Interview: PubMatic on the evolution of mobile in-app advertising](https://www.pixalate.com/blog/pubmatic-interview-mobile-app-advertising) [** ](https://www.pixalate.com/blog) Next Story [Interview: Goodway Group on trust in digital advertising →](https://www.pixalate.com/blog/goodway-group-interview-trust-digital-advertising) ## You May Also Like These Stories on Thought Leadership [![](https://www.pixalate.com/hubfs/Q%26A%20with%20Krush%20Media%20-%20cover.png) ](https://www.pixalate.com/blog/krush-media-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Steven Slaughter, Head of Ad Ops & Yield at Krush Media, on managing a clean CTV and Mobile Ad Supply Chain](https://www.pixalate.com/blog/krush-media-qa) Jun 27, 2023 12:00:00 PM | 4 min read [![](https://www.pixalate.com/hubfs/Q%26A%20with%20Screencore%20-%20cover.png) ](https://www.pixalate.com/blog/screencore-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Jess Okan, Co-founder and CEO of Screencore, on strategies for minimizing ad fraud in the connected TV ecosystem](https://www.pixalate.com/blog/screencore-qa) May 30, 2023 7:00:00 AM | 6 min read [![](https://www.pixalate.com/hubfs/Oleksandra%20Kazantseva.png) ](https://www.pixalate.com/blog/bizzclick-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Oleksandra Kazantseva, Head of Programmatic at BizzClick, on transparency, trust, and security](https://www.pixalate.com/blog/bizzclick-qa) Apr 17, 2023 2:00:00 PM | 4 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/iab-tech-lab-interview-app-ads-txt-ott-ctv#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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