--- title: ~50% of iOS & ~20% of Android apps for kids don't appear to have a privacy policy description: "Pixalate's Mobile Ad Supply Chain: App Safety & Consumer Data Privacy Report (Q3 2020) reveals how many apps for kids appear to have no privacy policy." image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/no-privacy-policy-q3-2020-app-safety-report-pixalate.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/no-privacy-policy-q3-2020-app-safety-report-pixalate.png) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | 2 min read # ~50% of iOS & ~20% of Android apps for kids don't appear to have a privacy policy Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Dec 22, 2020 9:30:00 AM Pixalate's [Mobile Ad Supply Chain: App Safety & Consumer Data Privacy Report (Q3 2020)](https://info.pixalate.com/mobile-advertising-app-safety-report-h1-2020) reveals information about the 5.1+ million apps available to consumers across the Google Play and Apple App stores from Q1-Q3 2020 — with a specific look at apps for kids (aged 12 and under). This blog examines the percentage of apps across the Google and Apple app stores that count kids aged 12 and under as part of their target audience — but do not appear to have a privacy policy. ### ~50% of iOS & ~20% of Android apps for kids do not appear to have a privacy policy. ![no-privacy-policy-q3-2020-app-safety-report-pixalate](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/no-privacy-policy-q3-2020-app-safety-report-pixalate.png?width=600&height=338&name=no-privacy-policy-q3-2020-app-safety-report-pixalate.png) - On iOS, the % of Apple App Store apps for kids (12&U) without a privacy policy was 51% in Q320 - On Android, the % of Google Play Store apps for kids (12&U) without a privacy policy was 19% in Q320 *Note: Only apps in which Pixalate was able to identify an associated website or email address were measured to generate the figures on this page; apps in which no website or email address could be identified were not included.* ### **What’s inside Pixalate’s report — Mobile Ad Supply Chain: App Safety & Consumer Data Privacy (Q3 2020)** Inside our Q3 2020 mobile advertising[ app safety report](https://info.pixalate.com/mobile-app-safety-report-q3-2020), you’ll find: - iOS & Android app growth trends - App transparency and privacy policy trends - Country of registration of apps for kids - ‘Dangerous permission’ on apps for kids - And more [![See The Research](https://no-cache.hubspot.com/cta/default/2364596/c6a3e3c3-a3cd-45bd-a289-c1244801612a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c6a3e3c3-a3cd-45bd-a289-c1244801612a) **Disclaimer** *The content of this blog, and the Q3 2020 Mobile App Safety: Consumer Data Privacy Report (the "**Report**"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Report and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. It is important to also note that the mere fact that an app receives “dangerous permissions” (as defined by Google), does not appear to have a published registration address (or is registered in a traditional tax haven country), does not appear to have a privacy policy or terms of service, or appears to have other risk factors as set forth herein, does not necessarily mean that such app, or its publisher, is actually violating any particular law (e.g., COPPA) or is otherwise exploiting personal data. Instead, Pixalate is merely rendering an opinion that these facts may be suggestive of heightened risks to data subjects, especially with respect to children aged 12 and under. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report facts as they pertain to Android and iOS apps. * ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: December 14 - 18, 2020](https://www.pixalate.com/blog/programmatic-ad-fraud-news-december-18-2020) [** ](https://www.pixalate.com/blog) Next Story [2020 Year in Review: Pixalate's Top 5 Stories →](https://www.pixalate.com/blog/top-stories-2020) ## You May Also Like These Stories on Mobile Apps [![](https://www.pixalate.com/hubfs/Abandoned%20Mobile%20Apps%20Report%20-%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) ### [Pixalate Releases May 2026 Global Abandoned Mobile Apps Report: “Draw In™” at the top on Apple App Store, “GUNSHIP BATTLE: Helicopter 3D” tops Google Play Store](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) Jun 24, 2026 9:00:02 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); 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