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Fortune 500 companies - including AT&T and Wells Fargo - appear to be buying ads on website of Russian bank Sberbank using Google Ads

Mar 4, 2022 8:25:00 AM

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Fortune 500 companies appear to be buying ads on Sberbank website, even after new U.S. sanctions

Note: Pixalate understands that the sanctions are focused on U.S. financial institutions. We are not asserting that any company named in this blog is violating any laws in connection with the purchase of ads on any Sberbank website. It is Pixalate’s intention to make advertisers aware of the adjacency

Sberbank is a state-owned Russian banking and financial services company. It is Russia’s largest financial institution, according to the U.S. Department of Treasury.

Pixalate has identified at least six Sberbank websites (download list here). At least one of them — onlaine-sberbank.ru — is using Google Ads for monetization as of March 2, 2022.

In a short duration test on March 2, 2022, Pixalate observed the following advertisers appearing to buy ads on the website — several of which are (or are owned by) Fortune 500 companies:

  • Google
  • Wells Fargo
  • Spectrum (Charter Communications)
  • HBO Max (AT&T) promoting Harry Potter
  • Square Online (Block, Inc.)
  • GoDaddy
  • Hotels.com
  • AARP and the Ad Council

Here are the creatives captured:

Google

sberbank-google

Wells Fargo

sberbank-wells-fargo

Spectrum

sberbank-spectrum

AT&T (HBO Max promoting Harry Potter)

sberbank-hbo-harry-potter

Square Online (Block, Inc.)

sberbank-square

GoDaddy

sberbank-godaddy

Hotels.com

sberbank-hotels

AARP and the Ad Council

sberbank-aarp-ad-council

More about Sberbank and U.S. sanctions

The Office of Foreign Assets Control (“OFAC”) from the U.S. Department of Treasury maintains lists of sanctioned countries, persons and companies. Individuals and entities in the U.S. (including U.S. branches or subsidiaries of foreign entities) doing business overseas must have robust compliance policies and controls in place to ensure they do not transact improperly with any OFAC-sanctioned countries, entities or individuals. For Russian companies, much of the financial industry is sanctioned currently.

On February 24, 2022, OFAC updated its Russian-related designations and included Sberbank on its correspondent account or a payable-through account (CAPTA) list of sanctioned companies under Executive Order 14024 Directive 2, which covers “prohibitions related to correspondent or payable-through accounts and processing of transactions involving certain foreign financial institutions.” The actions taken against Sberbank require closure of Sberbank correspondent or payable-through accounts within 30 days and prohibit future transactions with Sberbank and certain of its foreign financial institution subsidiaries (unless an express sanctions exemption applies or the transaction is authorized in advance by OFAC via a license).

The U.S. Department of Treasury stated that it has taken “significant and unprecedented action to respond to Russia’s further invasion of Ukraine by imposing severe economic costs,” including sanctions against Sberbank and certain of its subsidiaries.

The U.S. Department of Treasury wrote:

On a daily basis, Russian financial institutions conduct about $46 billion worth of foreign exchange transactions globally, 80 percent of which are in U.S. dollars. The vast majority of those transactions will now be disrupted. By cutting off Russia’s two largest banks — which combined make up more than half of the total banking system in Russia by asset value — from processing payments through the U.S. financial system. The Russian financial institutions subject to today’s action can no longer benefit from the remarkable reach, efficiency, and security of the U.S. financial system.

See the list of  Sberbank websites to see if you may be buying ads on them

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