--- title: "Pixalate Week in Review: December 2 - December 6, 2024" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from December 2 - December 6, 2024. image: https://www.pixalate.com/hubfs/December%206th%2c%202024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: December 2 - December 6, 2024 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Dec 6, 2024 12:00:00 PM This week's review of ad fraud and privacy in the digital advertising space. ## Google ‘Teacher Approved’ Apps Privacy Risks & Data Sharing Insights Report [![Teacher Approved Apps Analysis (Google Play Store) 2024](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Teacher%20Approved%20Apps%20Analysis%20(Google%20Play%20Store)%202024.png?width=420&height=236&name=Teacher%20Approved%20Apps%20Analysis%20(Google%20Play%20Store)%202024.png)](https://www.pixalate.com/teacher-approved-apps-analysis-google-play-store)**23+ million **user ratings across “Teacher Approved” apps that do not obtain Verifiable Parental Consent (VPC). The Q3 2024 Google Play Store ‘Teacher Approved’ Apps Privacy Risks & Data Sharing Insights report examines the extent to which personal information is accessed and shared by apps in the “Teacher Approved” program as well as close look at apps in the program that apparently fail to seek Verifiable Parental Consent (VPC) but still share personal information in the advertising bid stream.   You can download the full report here:   [![Teacher Approved Apps Analysis: Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/976872cb-689a-449f-a37a-17352e36a3cc.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/976872cb-689a-449f-a37a-17352e36a3cc) --- ## Country-specific Seller Trust Indexes [![Q3 2024 Seller Trust Index - email cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Q3%202024%20Seller%20Trust%20Index%20-%20email%20cover.png?width=420&height=236&name=Q3%202024%20Seller%20Trust%20Index%20-%20email%20cover.png)](https://www.pixalate.com/seller-trust-index-usa)Mobile app programmatic ads are the most susceptible. We also released the [Q3 2024 Programmatic Ad Seller Misrepresentation Report for Mobile Apps](https://www.pixalate.com/programmatic-ad-seller-misrepresentation-report-mobile-apps), which found that 38% of mobile app traffic failed Pixalate’s SupplyChain Object verification (SCO) due to unauthorized sellers.     Download the reports free today:   [![Singapore Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/440f9d41-ffd2-4276-b145-0973320e1c35.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/440f9d41-ffd2-4276-b145-0973320e1c35)    [![Germany Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/ff70cfbf-bb41-4e75-86ac-70da26ffd0b7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/ff70cfbf-bb41-4e75-86ac-70da26ffd0b7) [![France Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/aa68251b-57cd-41b8-b949-3b0787ba93c4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/aa68251b-57cd-41b8-b949-3b0787ba93c4)    [![Brazil Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/13f87223-c1d9-4bc4-a15a-4460daaa8f13.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/13f87223-c1d9-4bc4-a15a-4460daaa8f13) [![China Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/aa3c46f7-2da6-40bf-8134-6d47addddd93.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/aa3c46f7-2da6-40bf-8134-6d47addddd93)    [![Japan Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/0c8b7af9-4418-4bb6-88dc-66237f4da8a0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0c8b7af9-4418-4bb6-88dc-66237f4da8a0) [![USA Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/57cff677-4a31-49cf-a26b-650b0b88b2bf.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/57cff677-4a31-49cf-a26b-650b0b88b2bf)    [![UK Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/07fa9bb4-700e-4fe0-a894-c410f12f5f3a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/07fa9bb4-700e-4fe0-a894-c410f12f5f3a) --- ## *Upcoming Events* [*![STI Virtual Panel landing page cover](https://www.pixalate.com/hs-fs/hubfs/STI%20Virtual%20Panel%20landing%20page%20cover.png?width=660&height=220&name=STI%20Virtual%20Panel%20landing%20page%20cover.png)*](https://www.pixalate.com/sti-virtual-panel-webinar-december-2024) Join Pixalate and Start.io next Friday, December 13th at 11:00am (UTC-5) to discuss one of the most pressing challenges in programmatic advertising: ***invalid traffic (IVT) and supply chain fraud.*** Our expert panel will explore the evolution of IVT, its financial and reputational implications, and actionable strategies to mitigate risks, including insights from Pixalate’s Seller Trust Index and Start.io’s advanced fraud detection methods. Secure your spot today: [![STI Virtual Panel](https://no-cache.hubspot.com/cta/default/2364596/b08d34f0-6863-4a83-9150-58bc712df045.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/b08d34f0-6863-4a83-9150-58bc712df045) --- [*![SPO Webinar Header Re-run December 2024](https://www.pixalate.com/hs-fs/hubfs/SPO%20Webinar%20Header%20Re-run%20December%202024.jpg?width=660&height=220&name=SPO%20Webinar%20Header%20Re-run%20December%202024.jpg)*](https://www.pixalate.com/spo-virtual-panel-webinar-december-2024) You can also Join Pixalate and Basis Technologies on Tuesday, December 19, 2024, at 11:00 AM ET for the exclusive extended version of our highly popular virtual panel. This extended version features even deeper insights into SPO strategies, real-world examples, and actionable tips to: ✅ Combat supply chain fraud effectively ✅ Unlock direct, high-quality inventory paths ✅ Enhance campaign performance and efficiency Register Now: [![SPO Extended Virtual Panel](https://no-cache.hubspot.com/cta/default/2364596/4427df09-eb44-4326-b17b-35285ebc707e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/4427df09-eb44-4326-b17b-35285ebc707e) ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← France Programmatic Ad Seller Quality Rankings Q3 2024: 366 Sas Tops Pixalate’s Web Seller Trust Index; 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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