This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Q3 2023 Invalid Traffic Benchmark Reports for:
Pixalate this week released the Children's Privacy Risks in ‘Santa Calling’ Mobile Apps 2023 Report. Pixalate conducted a comprehensive analysis of all Santa Calling apps. In total 231 apps were analyzed, with 16 found to be subject to the Children’s Online Privacy Protection Act (COPPA) Rule.
Pixalate this week released the Q3 2023 Abandoned Mobile Apps Report, analyzing apps from the Google Play Store and Apple App Store that have been “abandoned.” An app is considered abandoned if it has not been updated in at least two years. As of Q3 2023, over two million apps are now abandoned between the Google (1.4+ million) and Apple (565k) app stores - up 14% YoY.