--- title: "Pixalate Week in Review: December 16 - December 20, 2024" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from December 16 - December 20, 2024. image: https://www.pixalate.com/hubfs/Dec%2020%2c%202024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 1 min read # Pixalate Week in Review: December 16 - December 20, 2024 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Dec 20, 2024 12:12:28 PM This week's review of ad fraud and privacy in the digital advertising space. ## Supply-Side Platform (SSP) Market Share Rankings [![Q3 2024 SSP Market Share Reports - Cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Q3%202024%20SSP%20Market%20Share%20Reports%20-%20Cover.png?width=420&height=236&name=Q3%202024%20SSP%20Market%20Share%20Reports%20-%20Cover.png)](https://www.pixalate.com/ssp-market-share-report-united-states)**Ranking the top SSPs across 12 countries**. The [Q3 2024 SSP Market Share Reports](https://www.pixalate.com/ssp-market-share-report-united-states) reveal leading SSPs across CTV apps, mobile apps, and web domains. The rankings incorporate sellers within the SupplyChain Object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).   You can download the full reports here:   [![United States](https://no-cache.hubspot.com/cta/default/2364596/53712e27-369f-4347-8734-b52ad5522476.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/53712e27-369f-4347-8734-b52ad5522476)    [![United Kingdom](https://no-cache.hubspot.com/cta/default/2364596/447e706f-ee3a-4b01-9050-2e6c5695f77e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/447e706f-ee3a-4b01-9050-2e6c5695f77e)    [![Canada](https://no-cache.hubspot.com/cta/default/2364596/52723ed1-120a-4187-8fba-ad95803ad48f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/52723ed1-120a-4187-8fba-ad95803ad48f)    [![France](https://no-cache.hubspot.com/cta/default/2364596/5ddb2a75-33b7-4e35-be64-520696f73f38.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/5ddb2a75-33b7-4e35-be64-520696f73f38) [![Germany](https://no-cache.hubspot.com/cta/default/2364596/af93fe69-8ac1-4161-964f-d8f5c29f0261.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/af93fe69-8ac1-4161-964f-d8f5c29f0261)    [![Spain](https://no-cache.hubspot.com/cta/default/2364596/0407c7ee-f1dd-4e67-8193-23734055622e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0407c7ee-f1dd-4e67-8193-23734055622e)    [![Mexico](https://no-cache.hubspot.com/cta/default/2364596/4b5c8227-992b-43ff-afb2-eba0a47232f1.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/4b5c8227-992b-43ff-afb2-eba0a47232f1)    [![Brazil](https://no-cache.hubspot.com/cta/default/2364596/7ac8e025-0a23-4c95-9126-56dd7bbf9539.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7ac8e025-0a23-4c95-9126-56dd7bbf9539) [![China](https://no-cache.hubspot.com/cta/default/2364596/358ea8f2-b807-40e5-a724-4d29aa970961.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/358ea8f2-b807-40e5-a724-4d29aa970961)    [![Japan](https://no-cache.hubspot.com/cta/default/2364596/1d750bf1-be2e-4980-aca7-f6ac0a2ff668.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1d750bf1-be2e-4980-aca7-f6ac0a2ff668)    [![Singapore](https://no-cache.hubspot.com/cta/default/2364596/2eb00657-0385-4605-9dd2-d79e4b3f891b.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2eb00657-0385-4605-9dd2-d79e4b3f891b)    [![India](https://no-cache.hubspot.com/cta/default/2364596/ca010835-4609-4363-b84e-c832780e53a8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/ca010835-4609-4363-b84e-c832780e53a8)     --- ## Invalid Traffic (IVT) & Ad Fraud Benchmarks [![Cover - Q3 2024 IVT Benchmarks by Country - Pixalate.png](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Cover%20-%20Q3%202024%20IVT%20Benchmarks%20by%20Country%20-%20Pixalate.png.png?width=420&height=236&name=Cover%20-%20Q3%202024%20IVT%20Benchmarks%20by%20Country%20-%20Pixalate.png.png)](https://www.pixalate.com/invalid-traffic-benchmarks-report-global)A look at global IVT and ad fraud. We also released the [Q3 2024 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports](https://www.pixalate.com/invalid-traffic-benchmarks-report-global), which analyze the invalid traffic (IVT, including ad fraud) rates for programmatic advertising on desktop and mobile websites, mobile apps, and CTV.   Download the reports free today:   [![Global IVT Benchmarks](https://no-cache.hubspot.com/cta/default/2364596/07870475-8d60-483e-b38e-2d918ff463a0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/07870475-8d60-483e-b38e-2d918ff463a0)    [![United States](https://no-cache.hubspot.com/cta/default/2364596/ea3d7807-9064-4166-adcb-eb088a3c0d97.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/ea3d7807-9064-4166-adcb-eb088a3c0d97)    [![Canada](https://no-cache.hubspot.com/cta/default/2364596/24334f40-3d72-4740-8d11-ed99ca7666a7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/24334f40-3d72-4740-8d11-ed99ca7666a7)    [![Brazil](https://no-cache.hubspot.com/cta/default/2364596/14105aa8-95ab-481d-a8b6-5f2e0538d3a6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/14105aa8-95ab-481d-a8b6-5f2e0538d3a6) [![Mexico](https://no-cache.hubspot.com/cta/default/2364596/56ac204c-b4c6-4aa7-8a13-bfefdcefccb9.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/56ac204c-b4c6-4aa7-8a13-bfefdcefccb9)    [![United Kingdom](https://no-cache.hubspot.com/cta/default/2364596/37962012-10ac-4197-93d8-ea1d2c23b6b5.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/37962012-10ac-4197-93d8-ea1d2c23b6b5)    [![Germany](https://no-cache.hubspot.com/cta/default/2364596/7050d930-2477-4f23-8bfe-a1207b2c39fa.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7050d930-2477-4f23-8bfe-a1207b2c39fa)    [![France](https://no-cache.hubspot.com/cta/default/2364596/740622b7-7c2a-43f4-b3bf-b568ef76842c.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/740622b7-7c2a-43f4-b3bf-b568ef76842c) [![Spain](https://no-cache.hubspot.com/cta/default/2364596/26e43bf5-83cd-4021-89de-0b3d3da3cb47.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/26e43bf5-83cd-4021-89de-0b3d3da3cb47)    [![Singapore](https://no-cache.hubspot.com/cta/default/2364596/6bcf33c8-4879-42f8-9d96-c551a3cef1d6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6bcf33c8-4879-42f8-9d96-c551a3cef1d6)    [![China](https://no-cache.hubspot.com/cta/default/2364596/afb90c27-0ede-4e5c-8159-2409005d6577.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/afb90c27-0ede-4e5c-8159-2409005d6577) [![Japan](https://no-cache.hubspot.com/cta/default/2364596/aafe0182-48aa-4c4a-aa9d-b03ab1fa95fd.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/aafe0182-48aa-4c4a-aa9d-b03ab1fa95fd)    [![India](https://no-cache.hubspot.com/cta/default/2364596/e330d09b-3cb0-4e09-9a8b-7bfc51e1b082.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/e330d09b-3cb0-4e09-9a8b-7bfc51e1b082) --- ## Country-specific Seller Trust Indexes [![Q3 2024 Seller Trust Index - email cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Q3%202024%20Seller%20Trust%20Index%20-%20email%20cover.png?width=420&height=236&name=Q3%202024%20Seller%20Trust%20Index%20-%20email%20cover.png)](https://www.pixalate.com/seller-trust-index-usa)Re-upping our seller trust rankings. A couple weeks ago, we released the [Q3 2024 Seller Trust Indexes for Web, Mobile, and Connected TV (CTV)](https://www.pixalate.com/seller-trust-index-usa), which rank programmatic ad sellers across 12 countries. They use SupplyChain Object (SCO) data to offer a comprehensive view of sellers based on quality across the advertising supply chain.   Download the reports free today:   [![Singapore Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/440f9d41-ffd2-4276-b145-0973320e1c35.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/440f9d41-ffd2-4276-b145-0973320e1c35)    [![Germany Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/ff70cfbf-bb41-4e75-86ac-70da26ffd0b7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/ff70cfbf-bb41-4e75-86ac-70da26ffd0b7) [![France Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/aa68251b-57cd-41b8-b949-3b0787ba93c4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/aa68251b-57cd-41b8-b949-3b0787ba93c4)    [![Brazil Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/13f87223-c1d9-4bc4-a15a-4460daaa8f13.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/13f87223-c1d9-4bc4-a15a-4460daaa8f13) [![China Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/aa3c46f7-2da6-40bf-8134-6d47addddd93.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/aa3c46f7-2da6-40bf-8134-6d47addddd93)    [![Japan Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/0c8b7af9-4418-4bb6-88dc-66237f4da8a0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0c8b7af9-4418-4bb6-88dc-66237f4da8a0) [![USA Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/57cff677-4a31-49cf-a26b-650b0b88b2bf.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/57cff677-4a31-49cf-a26b-650b0b88b2bf)    [![UK Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/07fa9bb4-700e-4fe0-a894-c410f12f5f3a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/07fa9bb4-700e-4fe0-a894-c410f12f5f3a) [![Canada Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/b1dc4ce2-3ee3-4410-8235-1ea5beab5315.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/b1dc4ce2-3ee3-4410-8235-1ea5beab5315)    [![Mexico Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/4a828b73-2992-40e5-9232-a246e14eef78.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/4a828b73-2992-40e5-9232-a246e14eef78) [![Spain Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/f93edd6c-4b42-4989-9cd1-ac5c87094ada.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f93edd6c-4b42-4989-9cd1-ac5c87094ada)    [![India Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/6db34a66-b219-4eab-b049-70436a0ce9f7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6db34a66-b219-4eab-b049-70436a0ce9f7) ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in November 2024](https://www.pixalate.com/blog/top-100-connected-tv-ctv-bundle-ids-in-november-2024) [** ](https://www.pixalate.com/blog) Next Story [November 2024 Top Grossing Mobile Apps in APAC: ‘Spotify’ Ranks No. 1 in India on the Apple App Store and Google Play Store ($3.4M+); 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