--- title: Pixalate's Top 10 CTV Ad Fraud Types in August 2024 description: Pixalate's August 2024 Most Common CTV Invalid Traffic Types Report for cover invalid traffic (IVT) and ad fraud measured across CTV app stores. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/CTV%20Common%20IVT%20Types%20%26%20Top%20IVT%20Apps%20-%20August%202024%20-%20email%20and%20blog%20cover.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [IVT](https://www.pixalate.com/blog/topic/ivt) | [CTV Apps](https://www.pixalate.com/blog/topic/ctv-apps) | 3 min read # Pixalate's Top 10 CTV Ad Fraud Types in August 2024 for Roku, Apple TV, Amazon Fire TV, & Samsung TV Apps: ‘Proxy IVT’ is Most Common CTV Ad Fraud Type on Samsung Apps, Accounting for 52% of All IVT Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Oct 3, 2024 12:00:00 PM *Pixalate’s research into open programmatic advertising finds that over 2,800 Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV apps were subjected to “Proxy” as a form of invalid traffic (IVT) in August 2024, as measured by Pixalate; On Apple TV apps, “App Spoofing” accounted for 46% of all IVT in August 2024, as measured by Pixalate* **LONDON, October 3, 2024 -- **[Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Top 10 Connected TV (CTV) Ad Fraud Types in August 2024 for [Amazon Fire TV](https://www.pixalate.com/monthly-most-common-ivt-types-amazon-fire-tv), [Roku](https://www.pixalate.com/monthly-most-common-ivt-types-roku), [Apple TV](https://www.pixalate.com/monthly-most-common-ivt-types-apple-tv), and [Samsung Smart TV](https://www.pixalate.com/monthly-most-common-ivt-types-samsung-smart-tv). The reports cover invalid traffic (IVT) and ad fraud measured across CTV app stores, including the number of distinct apps impacted and the share of voice of each IVT type. The reports also reveal the top 10 apps in each respective app store with the highest IVT rates in August 2024, according to Pixalate’s data. To compile the research in this series, Pixalate’s data science team analyzed over 1.9 million open programmatic advertising impressions and over 5,800 mapped CTV apps across Roku, Amazon Fire TV, Apple TV, and Samsung TV in August 2024. IVT types are rated ‘most common’ according to the share of invalid traffic within each CTV app store, as per Pixalate’s methodology. ## **Top Ad Fraud Types on CTV Apps in August 2024, as measured by Pixalate** - **Amazon Fire TV:** **App Spoofing** was found to be the most common IVT type, comprising 42% of total IVT and impacting 833 apps  - ‘[NewsChannel 13 KRDO’](https://ratings.pixalate.com/insight/ctv/B01EFEIZKS/GLOBAL/firetv) app had the highest IVT rate at 50% in August 2024, according to Pixalate’s data - **Apple TV**: **App Spoofing** accounted for 46% of IVT, while Proxy IVT impacted the most apps (518) - **‘**[AMC: Stream TV Shows & Movies](https://ratings.pixalate.com/insight/ctv/1025120568/GLOBAL/tvos?month=202408)’ shared the highest  IVT rate seen across the platform at 42% in August 2024, according to Pixalate’s data - **Samsung Smart TV**: **Proxy IVT** accounted for 58% of IVT across Samsung Smart TV apps, with App Spoofing at 35%  - 225 apps affected by App Spoofing - ‘[Haystack News: Free Local ＆ World News](https://ratings.pixalate.com/insight/ctv/G19033012474/GLOBAL/samsung?month=202408)’ had the highest IVT rate (45%) in August 2024, according to Pixalate’s data - **Roku**: **App Spoofing** constituted 45% of IVT, affecting 1,907 apps - ‘[Latin American Wonders](https://ratings.pixalate.com/insight/ctv/724599/GLOBAL/roku?month=202408)’ had the highest IVT rate (51%) in August 2024, according to Pixalate’s data For the purposes of this report, “Bundle ID (App) Spoofing'' indicates impressions in which the app identifier reported to the exchange does not match the characteristics of the app detected by Pixalate. “Proxy” is defined as  impressions from an intermediary proxy device that exists to manipulate traffic counts, pass non­-human or invalid traffic, or fails to comply with the protocol. For more information on IVT types, visit [Pixalate’s IVT knowledge base](https://www.pixalate.com/knowledgebase/reported-invalid-traffic-ivt-types). ## **Top CTV Ad Fraud Types by Platform**** ** **[![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/a8c37a05-2ea9-4ead-9ad8-4b069fa604cc.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a8c37a05-2ea9-4ead-9ad8-4b069fa604cc)    [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/44947f64-e9b1-4aec-b44f-32f518732745.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/44947f64-e9b1-4aec-b44f-32f518732745)    [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/a14f55f6-8810-4272-892a-802bd52aff1d.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a14f55f6-8810-4272-892a-802bd52aff1d)     [![Roku](https://no-cache.hubspot.com/cta/default/2364596/0e486142-aa81-4792-84b8-f9ff9bdc2b21.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0e486142-aa81-4792-84b8-f9ff9bdc2b21)** Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT) across desktop and mobile web, mobile in-app, and Connected TV (CTV). All of Pixalate’s MRC accredited measurement areas can be found [here](https://www.pixalate.com/knowledgebase/mrc-accredited-measurement-areas). For more information on IVT types, visit [Pixalate’s IVT knowledge base](https://www.pixalate.com/knowledgebase/reported-invalid-traffic-ivt-types).  **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  [pixalate.com](https://www.pixalate.com/) **Disclaimer** *The content of this press release, and the CTV’s Most Common Ad Fraud and IVT Types Report, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied. Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as “ad fraud.” Also per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases August 2024 Web Publisher Trust Index Revealing the Top 100 Websites for Open Programmatic Ad Traffic Quality Across 235+ Countries, 4 Regions & 20+ IAB Categories](https://www.pixalate.com/blog/global-web-publisher-trust-index-august-2024) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: September 30 - October 4, 2024 →](https://www.pixalate.com/blog/october-4-2024) ## You May Also Like These Stories on Ad Fraud [![](https://www.pixalate.com/hubfs/vMVPD%20Apps%20Traffic%20Analysis%20Report%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Global Top 20 Most Popular CTV Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q1 2026: ‘Hulu’ No. 1 on Apple TV, ‘Tubi’ Leads on Roku, ‘Pluto TV’ leads on Amazon Fire TV](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) Jun 10, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); 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