---
title: "Pixalate Week in Review: July 29 - August 2, 2024"
description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from July 29 - August 2, 2024
image: https://www.pixalate.com/hubfs/July%2029%20-%20August%202%2c%202024.png
---

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 2 min read

# Pixalate Week in Review: July 29 - August 2, 2024

 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate)

 Aug 2, 2024 2:00:00 PM

This week's review of ad fraud and privacy in the digital advertising space:

## CTV Device Market Share Report

## ![Q2 2024 CTV Device Market Share Report email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Q2%202024%20CTV%20Device%20Market%20Share%20Report%20email%20and%20blog%20cover.png?width=420&height=236&name=Q2%202024%20CTV%20Device%20Market%20Share%20Report%20email%20and%20blog%20cover.png)

Pixalate this week released the Q2 2024 CTV Device Global Market Share Reports. In these reports, our research offers an in-depth analysis of CTV devices across significant global regions, including North America, Latin America (LATAM), and Europe, Middle-East and Africa (EMEA).

 

[![North America](https://no-cache.hubspot.com/cta/default/2364596/1d23a6c6-95cd-43ef-a7ee-dc796873c3a9.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1d23a6c6-95cd-43ef-a7ee-dc796873c3a9)    [![Global](https://no-cache.hubspot.com/cta/default/2364596/7fea2372-db73-47de-98a3-ec3780f6fa38.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7fea2372-db73-47de-98a3-ec3780f6fa38)

 [![LATAM](https://no-cache.hubspot.com/cta/default/2364596/7aa3b829-be0c-4c3e-906b-154cb0dcfcf5.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7aa3b829-be0c-4c3e-906b-154cb0dcfcf5)    [![EMEA](https://no-cache.hubspot.com/cta/default/2364596/eb451fa0-7c9f-4e92-8c2c-7e555f939adb.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/eb451fa0-7c9f-4e92-8c2c-7e555f939adb)

---

## Top Grossing CTV Apps

## ![June 2024 Top Grossing CTV Apps - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/June%202024%20Top%20Grossing%20CTV%20Apps%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=June%202024%20Top%20Grossing%20CTV%20Apps%20-%20email%20and%20blog%20cover.png)

Pixalate this week released the June 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV. The reports reveal the estimated top grossing CTV advertising in open programmatic advertising revenue segmented by regions.

You can download the reports here:

[![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/a1051e60-7768-4ea1-973d-eda08a1eb819.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a1051e60-7768-4ea1-973d-eda08a1eb819)     [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/2d870e15-1766-4630-9db3-382e985f5e46.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2d870e15-1766-4630-9db3-382e985f5e46)

[![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/0fcbbfd1-e632-4dac-a8be-8b5c2db1dc2e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0fcbbfd1-e632-4dac-a8be-8b5c2db1dc2e)    [![Roku](https://no-cache.hubspot.com/cta/default/2364596/9fe1db44-a6bc-4601-bc9f-57017f27a691.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9fe1db44-a6bc-4601-bc9f-57017f27a691)

---

## Top Grossing Mobile Apps

## ![June 2024 Top Grossing Mobile Apps - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/June%202024%20Top%20Grossing%20Mobile%20Apps%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=June%202024%20Top%20Grossing%20Mobile%20Apps%20-%20email%20and%20blog%20cover.png)

The June 2024 Global Top Grossing Mobile Apps Report for the Apple App Store and Google Play Store, revealing the estimated top grossing mobile apps in open programmatic advertising revenue segmented by region.

 

[![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/2bc08e24-482a-436d-be3d-27982aaa9bc0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2bc08e24-482a-436d-be3d-27982aaa9bc0)    [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/09bc3943-acc4-4ce9-88ae-f9bc131816b9.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/09bc3943-acc4-4ce9-88ae-f9bc131816b9)

---

 

---

## *Industry News*

![ico](https://www.pixalate.com/hs-fs/hubfs/ico.png?width=513&height=168&name=ico.png)

The Information Commissioner's Office is urging 11 social media and video sharing platforms to enhance their privacy practices for children. Failure to comply will result in enforcement action. The review of 34 platforms revealed varying levels of adherence to the Children's Code, with some not adequately protecting children's privacy. Eleven platforms are being questioned about default privacy settings, geolocation, age assurance, and targeted advertising. The office is setting expectations for changes to ensure practices align with the law and the code.

Find out more in their [press release](https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2024/08/social-media-and-video-sharing-platforms-put-on-notice-over-poor-children-s-privacy-practices/)

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Previous Story

[← Pixalate Releases Global Q2 2024 Connected TV (CTV) Device Market Share Reports: Roku Leads in Market Share Across North America (48%) and LATAM (52%), Samsung No. 1 in EMEA (25%)](https://www.pixalate.com/blog/q2-2024-global-ctv-device-market-share-report)

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[Pixalate Releases June 2024 Web Publisher Trust Index Revealing the Top 100 Websites for Open Programmatic Ad Traffic Quality Across 235+ Countries, 4 Regions & 20+ IAB Categories →](https://www.pixalate.com/blog/global-web-publisher-trust-index-june-2024)

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# Disclaimer

 Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

 Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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