This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released the February 2023 CTV Device Global Market Share Report. The report reveals the top CTV devices across key regions (North America, APAC, and LATAM) based on the share of open programmatic ad traffic. Find out more in this blog, and download the report below.
Pixalate released the March 2023 Mobile App Spoofing report, as a part of our Mobile Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace. Find out more in this blog, and download the report below.
Pixalate continued its CTV and Mobile App Manual Reviews According to COPPA series, containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness. This week we reviewed 'Kids Coloring Game' from the Google Play Store. You can read the full review here.
This week we also reviewed 'My Town-Fashion Show Game' from the Apple and Google App Stores. Read the full review here.
We also reviewed 'Toddler Games for 2+ Year Olds' from the Apple and Google App Stores this week. Read the full review here.
Pixalate's recent Q1 2023 Age Screening Report for Mobile Apps examined how many of the top 1,000 most popular mobile apps in the Google Play and Apple App Stores screened for age in Q1 2023. The report covers a wide range of data points, so we thought it would be beneficial to highlight some of the most interesting findings in this blog.
The February 2023 Mobile Device Global Market Share Report revealed the top mobile devices across 4 key regions (North America, EMEA, APAC, and LATAM) based on share of open programmatic ad traffic. We thought it would be beneficial to highlight some of the most interesting findings in this report review blog.
Allison Lefrak, Pixalate's SVP of Public Policy, Ads Privacy and COPPA Compliance, will be speaking on the panel of Top 10 Reasons to be a Privacy Lawyer on the 17th of April. The talk will be of particular interest to those of our viewers who may be planning a career in privacy law, or even if you have a general interest in the area. Find out more about the event below, where you can also register to attend.
This week, mobupps cited Pixalate's work in their article titled "Pixalate's Mobile SSP Market Share Report"
Mobupps said:
"Mobupps is featured in Top-10 Pixalate December 2022 Mobile SSP Market Share Report.
The monthly Pixalate SSP Market Share report ranks programmatic advertising Sell Side Platforms (SSPs) by their estimated market share for key CTV and Mobile platforms. The estimate is based on Pixelate’s proprietary technology and methodology, applied to the billions of impressions. The rankings are broken down by geographical regions and by device platforms.
Mobupps is placed 10 in APAC on Google Play overall Pixalate."
MediaPost also cited data from Pixalate this week in their article titled "Roku Maintains 50% Share In Programmatic CTV Advertising, Amazon Has Biggest YOY Increase"
From the article:
"Although Roku represents 50% of all programmatic connected TV (CTV) advertising in North America delivered to Roku devices, Amazon has recorded the biggest jump year-over-year -- up 86% and rising to a 13% share.
These results, for February, come from Pixalate, an advertising-fraud protection, privacy, and compliance analytics firm."