The Office of Foreign Assets Control (“OFAC”) from the U.S. Department of the Treasury (“U.S Treasury”) maintains lists of sanctioned countries, entities and individuals (see their Russian-related designations here). People and companies in the U.S. (including U.S. branches or subsidiaries of foreign entities) doing business overseas must have robust compliance policies and controls in place to ensure they do not transact with any OFAC-sanctioned countries, entities or individuals. For Russian companies, much of the financial industry is sanctioned currently in response to Russia’s invasion of Ukraine.
16 of the delisted Russian apps had at least 1 million downloads
Here are the most popular apps from Russia that were delisted from the Google Play Store, based on minimum download numbers as provided by Google:
Apps can be delisted for a variety of reasons, and Pixalate is neither asserting nor assigning a reason for any delisting actions. Additionally, the initiator of the delisting is not generally publicly-available information, so it is often not possible to know whether the removal was triggered by the app store or the developer.
Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report facts as they pertain to delisted Android and iOS apps.
The data in this post also only includes information about apps for which country of registry was published and identifiable by Pixalate within the Google and/or Apple app stores. Additional apps from these countries may have been delisted but not included in this research if their country of registry was not listed or discerned to be from Russia. Pixalate reviews the country of the app developer based on the physical address listed in the relevant app store, or the country where the domain of the associated app is registered.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”