Welcome to Pixalate’s CTV & Mobile App Manual Reviews According to COPPA, a series containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness.
The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at ratings.pixalate.com.
This post takes a look at a popular mobile app from the Google Play Store with over 1 million downloads. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
Manually reviewed in this post
The 10 COPPA Rule factors
The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the COPPA Rule.
Manual Review: Surprise Eggs
Likely audience after manual review
- Developer: IdeaMK
- Bundle ID: ideamk.com.surpriseeggs
- Amanda's take: Visually & audibly entertaining for kids, with evidence of U13 audiences.
COPPA factors used to determine audience
The gameplay screenshots for Surprise Eggs have visual content and subject matter that includes computer-animated images of young girl ballerinas, fairies, and other images that would likely appeal to children. The description in the “about this game” section of the Play Store includes phrases such as “best application for entertaining small children.”
Additionally, music during game play is very childlike (xylophone sounds) and happy-toned sounds play when candy is unwrapped to reveal a prize (the objective of this game).
Children would enjoy the main incentive of the game which is to find out what is hidden inside the eggs. The interactive surprises inside of the eggs are princesses and other cartoon and movie characters.
During gameplay, ads sit at the bottom bar of the game. The ad that displayed in my sample play was from SAE International; however, after a minute into the game, in order to unlock a reward, a 30 second video ad from ABC Mouse (a learning app for children) played.
Screenshots of Surprise Eggs:
About Pixalate’s Trust & Safety Advisory Board
Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.
This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.