--- title: "AdExchanger: Connected TV/OTT looks like 'the big winner in recovery' as programmatic ad spend rebounds" description: 'Programmatic spend in the United States began to rise in May, as lockdowns eased,' reported AdExchanger, citing several data sources, including Pixalate. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/connected-tv-ctv-ott-apps.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/connected-tv-ctv-ott-apps.png) [Thought Leadership](https://www.pixalate.com/blog/topic/thought-leadership) | [CTV](https://www.pixalate.com/blog/topic/ctv) | 1 min read # AdExchanger: Connected TV/OTT looks like 'the big winner in recovery' as programmatic ad spend rebounds Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jun 10, 2020 5:40:33 PM "Programmatic spend in the United States began to rise in May, as lockdowns eased," reported [AdExchanger](https://www.adexchanger.com/ad-exchange-news/programmatic-ad-spend-started-to-rebound-in-may/), citing several data sources from ad tech companies, including Pixalate's COVID-19 benchmarks: [Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising Report.](https://info.pixalate.com/covid19-programmatic-ad-spend-connected-tv-ott-ctv-may-2020) AdExchanger added: "Connected TV (CTV), which hasn’t been hit as hard as other media during the pandemic, looks to be the big winner in recovery as well." ### OTT/CTV 'resilient' during the pandemic ![ott-ctv-growth-jalal-nasir-quote-2020](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/ott-ctv-growth-jalal-nasir-quote-2020.png?width=600&name=ott-ctv-growth-jalal-nasir-quote-2020.png) "CTV’s [resilience during the pandemic](https://www.adexchanger.com/online-advertising/iab-cpm-declines-vary-by-channel-and-why-the-2020-digital-ad-outlook-isnt-so-bad/) is carrying over into the recovery," wrote AdExchanger. The article cites Pixalate's research, which notes that programmatic OTT/CTV ad transactions were up 40% from April through mid-May after a 14% drop in March.   Jalal Nasir, CEO of Pixalate, said: “OTT and CTV may witness two years' worth of growth in the next two quarters." ### Cautious optimism for programmatic advertising Joey Leichman, VP of buyer development at OpenX, is quoted by AdExchanger as saying, “We’re cautiously optimistic that this uptick is the start of a positive trend. But there is still a lot of uncertainty brands must navigate.” *Read the [full article in AdExchanger](https://www.adexchanger.com/ad-exchange-news/programmatic-ad-spend-started-to-rebound-in-may/).* **See Pixalate's full report for OTT/CTV programmatic ad spend in the age of COVID-19** Pixalate's [Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising Report — Version 2.0](https://info.pixalate.com/covid19-programmatic-ad-spend-connected-tv-ott-ctv-may-2020) includes: - Programmatic OTT/CTV ad spend trends on a week-by-week basis from April through May 2020 - Fastest-rising Roku apps based on ad spend - OTT/CTV device types that saw the biggest change in ad spend and ad market share of voice - Roku app categories that saw the most change based on ad spend - Supply-side platforms (SSPs) that saw the most change in programmatic ad share of voice Download a free copy of the [Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Report — Version 2.0](https://info.pixalate.com/covid19-programmatic-ad-spend-connected-tv-ott-ctv-may-2020) today. [![See The Research](https://no-cache.hubspot.com/cta/default/2364596/5e4785fb-295e-47e7-a5f7-60d903a1ae6b.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/5e4785fb-295e-47e7-a5f7-60d903a1ae6b) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: June 1 - 5, 2020](https://www.pixalate.com/blog/programmatic-ad-fraud-news-june-5-2020) [** ](https://www.pixalate.com/blog) Next Story [The CW, Hulu, Sling TV among notable Roku app risers as programmatic ad spend recovers →](https://www.pixalate.com/blog/roku-app-risers-ott-ctv-programmatic-covid-update-v2) ## You May Also Like These Stories on Thought Leadership [![](https://www.pixalate.com/hubfs/Q%26A%20with%20Krush%20Media%20-%20cover.png) ](https://www.pixalate.com/blog/krush-media-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Steven Slaughter, Head of Ad Ops & Yield at Krush Media, on managing a clean CTV and Mobile Ad Supply Chain](https://www.pixalate.com/blog/krush-media-qa) Jun 27, 2023 12:00:00 PM | 4 min read [![](https://www.pixalate.com/hubfs/Q%26A%20with%20Screencore%20-%20cover.png) ](https://www.pixalate.com/blog/screencore-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Jess Okan, Co-founder and CEO of Screencore, on strategies for minimizing ad fraud in the connected TV ecosystem](https://www.pixalate.com/blog/screencore-qa) May 30, 2023 7:00:00 AM | 6 min read [![](https://www.pixalate.com/hubfs/Oleksandra%20Kazantseva.png) ](https://www.pixalate.com/blog/bizzclick-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Oleksandra Kazantseva, Head of Programmatic at BizzClick, on transparency, trust, and security](https://www.pixalate.com/blog/bizzclick-qa) Apr 17, 2023 2:00:00 PM | 4 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/adexchanger-programmatic-ad-spend-rebounding-covid-19#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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