--- title: Top 100 Connected TV (CTV) Bundle IDs in September 2024 description: Pixalate's September 2024 CTV Bundle ID Report provides a list of the top 100 Bundle IDs for the Roku, Amazon Fire TV, Samsung, and Apple TV app stores. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/TOP%20100%20CTV%20BUNDLE%20IDs%20SEPTEMBER%2c%202024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 4 min read # Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in September 2024 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Oct 11, 2024 9:00:00 AM *Bundle IDs for Samsung TV Plus (g15147002586) and ESPN (g17243010190) led on Samsung platform; while Bundle IDs for Hulu (com.hulu.plus.roku) led on Roku, Pluto TV (b00kdsgipk) led on Amazon Fire TV, and USA Network (661695783) led on Apple TV* **LONDON, ****October 11,**** 2024 **-- [Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the September 2024 Top 100 Most Popular Bundle IDs for Open Programmatic Connected TV (CTV) Advertising. The list includes the global top 100 most popular Bundle IDs for open programmatic advertising across the most popular CTV platforms including [Roku](https://www.pixalate.com/top-ctv-bundle-ids-roku), [Amazon Fire TV](https://www.pixalate.com/top-ctv-bundle-ids-fire-tv), [Samsung Smart TV](https://www.pixalate.com/top-ctv-bundle-ids-samsung), and [Apple TV](https://www.pixalate.com/top-ctv-bundle-ids-tvos). The rankings are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after removing invalid traffic (IVT), as measured by Pixalate. Pixalate analyzed more than 1.4 Billion impressions across 5k+ CTV apps with open programmatic advertising to compile this research. The rankings are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after removing invalid traffic (IVT), as measured by Pixalate.   The reports also include the top 10 most popular Bundle IDs for each CTV platform for key regions including North America, Europe, Middle East, and Africa (EMEA), and Latin America (LATAM). ## **100 Most Popular Bundle IDs for programmatic advertising in CTV (September 2024)** ## **Key Findings:** - On **Amazon Fire TV**, the top 100 Bundle IDs map to **86** distinct CTV apps - On **Roku**, the top 100 Bundle IDs map to **73** distinct CTV apps - On **Apple TV, **the top 100 Bundle IDs map to **97** distinct CTV apps - On **Samsung**, the top 100 Bundle IDs map to **75** distinct CTV apps Download the Top 100 CTV Bundle IDs in September for each platform here: **[![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4)     [![Roku](https://no-cache.hubspot.com/cta/default/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514)** [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec)     [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45) ## **Top 10 Bundle IDs Based on Global Open Programmatic Ad Spend by Platform, September 2024 ** ## Apple TV | **Bundle ID** | **App Name** | **App Store ID** | **Developer Name** | **Top Seller (measured by Pixalate)** | | --- | --- | --- | --- | --- | | 383457673 | Plex: Watch Live TV and Movies | 383457673 | Plex Inc. | PubMatic | | 905401434 | Fubo: Watch Live TV & Sports | 905401434 | fuboTV Inc. | Magnite | | 751712884 | Pluto TV: Watch & Stream Live | 751712884 | Pluto.tv | FreeWheel | | 1508186374 | Peacock TV: Stream TV & Movies | 1508186374 | Peacock TV LLC | Adtelligent | | 389781154 | NFL | 389781154 | NFL Enterprises LLC | PubMatic | | 487285735 | Fandango at Home | 487285735 | VUDU, Inc. | Adtelligent | | 317469184 | ESPN: Live Sports & Scores | 317469184 | Disney | Adtelligent | | 376038666 | HGTV GO - Stream Live TV | 376038666 | Scripps Networks, LLC | Improve Digital | | 294056623 | FOX Sports: Watch Live | 294056623 | FOX Sports Interactive | Adtelligent | | 841118013 | BET NOW - Watch Shows | 841118013 | BET Networks | Indicue |   ## Samsung Smart TV | **Bundle ID** | **App Name** | **App Store ID** | **Developer Name** | **Top Seller (measured by Pixalate)** | | --- | --- | --- | --- | --- | | g15147002586 | SAMSUNG TV PLUS | G15147002586 | Samsung Electronics Co., Ltd. | Verve Group | | g00002687241 | Plex | G00002687241 | Plex, Inc. | Streamvision Media | | g22257020383 | Western Mania | G22257020383 | Stormcast Entertainment | Sovrn | | g21074016620 | SSundee | G21074016620 | PlayWorks Digital | Indicue | | g20359016119 | Pranks Network: NONSTOP! | G20359016119 | PlayWorks Digital | Indicue | | g17243010190 | ESPN | G17243010190 | ESPN | Adtelligent | | g15115002089 | Tubi - Free Movies ＆ TV | G15115002089 | Tubi, Inc. | Magnite | | g22223020133 | Philo: Shows, Movies, and Live TV | G22223020133 | Philo, Inc. | BeachFront | | g18229011675 | Pluto TV | G18229011675 | Pluto TV, Inc. | FreeWheel | | g22230020169 | CNN | G22230020169 | CNN | Colossus |   ## Roku | **Bundle ID** | **App Name** | **App Store ID** | **Developer Name** | **Top Seller (measured by Pixalate)** | | --- | --- | --- | --- | --- | | com.hulu.plus.roku | Hulu | 2285 | Hulu LLC | Magnite | | 74519 | Pluto TV - Watch Free TV | 74519 | Pluto Inc. | Magnite | | 552828 | ViX: TV, Deportes y Noticias | 552828 | Univision Communications Inc. | Google AdExchange | | 151908 | The Roku Channel | 151908 | Roku | Magnite | | 196460 | Philo | 196460 | Philo | Magnite | | com.roku.nba | NBA | 73249 | NBA Properties Inc | Adtelligent | | 96065 | Xumo Play | 96065 | Xumo LLC | Improve Digital | | com.xumo.xumo | Xumo Play | 96065 | Xumo LLC | Improve Digital | | 46041 | Sling TV - Live Sports, News, Shows + Freestream | 46041 | Sling TV L.L.C. | Magnite | | 45437 | FilmRise | 45437 | FilmRise | Magnite |   ## Amazon Fire TV | **Bundle ID** | **App Name** | **App Store ID** | **Developer Name** | **Top Seller (measured by Pixalate)** | | --- | --- | --- | --- | --- | | b00kdsgipk | Pluto TV - It’s Free TV | B00KDSGIPK | Pluto TV | Magnite | | b019dchdzk | Fubo: Watch Live TV & Sports, Shows, Movies & News | B019DCHDZK | fuboTV | Xandr Monetize | | b07bkpfxtj | Philo: Shows, Movies, Live TV. | B07BKPFXTJ | PHILO | Magnite | | b00odc5n80 | Sling TV: Live Sports, News, Shows + Freestream | B00ODC5N80 | Sling TV LLC | Magnite | | b00e81o27y | ESPN for Fire TV | B00E81O27Y | ESPN Distribution, Inc. | Bidscube | | b01nbi48ik | BET | B01NBI48IK | BET | Sovrn | | b01j62q632 | DIRECTV | B01J62Q632 | DIRECTV | Orkatv | | b004y1wcde | Plex: Stream Movies & TV | B004Y1WCDE | Plex, Inc. | Magnite | | b00i5vt8ky | FOX Sports: Stream live MLB, NFL, Soccer and more. Plus get scores and news! | B00I5VT8KY | FOX Sports Media Group | Adtelligent | | b075nthvjw | Tubi: Watch Free Movies & TV Shows | B075NTHVJW | Tubi, Inc | Magnite |   Download the reports for free today: **[![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4)     [![Roku](https://no-cache.hubspot.com/cta/default/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514)** [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec)     [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45) **Why is it important to see the top Bundle IDs for CTV apps?** In CTV advertising, programmatic advertisers use “Bundle IDs” to identify specific CTV apps. A lack of standardization around the syntax of Bundle IDs has led to confusion around targeting and measurement, creating a vulnerability that ad fraudsters can exploit. Pixalate’s Bundle ID to App Store ID mapping APIs can help by consistently handling Bundle IDs, ensuring accurate tracking, measurement, and reporting. Additionally, the [IAB Tech Lab](https://iabtechlab.com/blog/guidelines-ctv-ott-device-and-app-identification/) has issued guidelines for the use of app IDs, and OpenRTB 2.6 has offered support for [Channel and Network Objects](https://iabtechlab.com/blog/openrtb-2-6-is-ready-for-implementation/) information to avoid overloading the Bundle ID field.  **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). [pixalate.com](https://www.pixalate.com/) **Disclaimer** *The content of this press release, and the Top 100 Most Popular Bundle IDs for CTV (the Report), reflect Pixalate's opinions with respect to factors that Pixalate believes may  be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate's Made For Advertising (MFA) CTV Apps Ad Spend Report: $58M in Estimated Global Ad Spend Went to Likely MFA CTV Apps Across Roku, Amazon Fire TV, Apple TV, & Samsung Smart TV in Q2 2024](https://www.pixalate.com/blog/made-for-advertising-mfa-ctv-apps-ad-spend-report-q2-2024) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: October 7 - 11, 2024 →](https://www.pixalate.com/blog/october-11th-2024) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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