--- title: Q4 2024 Seller Trust Index - Canada description: Pixalate released the Q4 2024 Canada Seller Trust Index for Web, Mobile, and Connected TV (CTV) to rank programmatic ad sellers across the platforms. image: https://www.pixalate.com/hubfs/Blog%20Media/Blog%20covers/Q4%202024%20Seller%20Trust%20Index%20-%20Canada.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Seller Trust Index](https://www.pixalate.com/blog/topic/seller-trust-index) | [Mobile](https://www.pixalate.com/blog/topic/mobile) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [Rankings](https://www.pixalate.com/blog/topic/rankings) | [Websites](https://www.pixalate.com/blog/topic/websites) | 3 min read # Canada Programmatic Ad Seller Quality Rankings Q4 2024: Mediavine Tops Pixalate’s Web Seller Trust Index; InMobi No. 1 on Mobile; Magnite Leads on Amazon Fire TV, Apple TV, & Samsung Smart TV for CTV Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Feb 5, 2025 1:00:00 PM *Pixalate’s ratings system ranks sellers based on their direct relationships with premium publishers (sustainability), authorized seller paths via SupplyChain Object (SCO) verification, Invalid Traffic (IVT), market share, and more in 140+ countries; Mediavine, Outbrain Inc., and Sharethrough among top-ranked web sellers in Canada in Q4 2024* **LONDON, February 5, 2025 -- **[Pixalate](https://www.pixalate.com/), the market-leading ad fraud protection, privacy, and compliance analytics platform, today released the [Q4 2024 Canada Seller Trust Index for Web, Mobile, and Connected TV (CTV)](https://www.pixalate.com/seller-trust-index-canada) to rank programmatic ad sellers across desktop and mobile web, mobile apps, and CTV. The first-of-its-kind rankings, using SupplyChain Object (SCO) data, offer a comprehensive view of programmatic ad sellers based on quality across the advertising supply chain, as measured by Pixalate. Pixalate’s Seller Trust Indexes feature country-level seller ratings in 140+ countries for 580+ sellers. The rankings are based on an analysis of over 50 billion monthly programmatic advertising impressions from Q4 2024. ## **Top Programmatic Web Ad Sellers in the Canada (Q4 2024)** | **Rank** | **Canada** | | --- | --- | | **1** | Mediavine | | **2** | Outbrain Inc. | | **3** | Sharethrough | | **4** | OMS | | **5** | Google AdExchange |   See more in the [Web Seller Trust Index](https://www.pixalate.com/seller-trust-index-canada). ## **Top Programmatic Mobile Ad Sellers in the Canada (Q4 2024)** | **Rank** | **Canada** | | --- | --- | | **1** | InMobi | | **2** | VideoHeroes | | **3** | Bidmachine | | **4** | LoopMe | | **5** | Verve |   See more in the [Mobile Seller Trust Index](https://www.pixalate.com/seller-trust-index-canada). ## **Top Programmatic CTV Ad Sellers in the Canada (Q4 2024)** ## **Samsung Smart TV** | **Rank** | **Canada** | | --- | --- | | **1** | Magnite | | **2** | PubMatic | | **3** | BeachFront | | **4** | Xandr Monetize | | **5** | Google AdExchange | ## **Amazon Fire TV** | **Rank** | **Canada** | | --- | --- | | **1** | Magnite | | **2** | PubMatic | | **3** | LG Ads | | **4** | FreeWheel | | **5** | Xandr Monetize |   ## **Apple TV** | **Rank** | **Canada** | | --- | --- | | **1** | Magnite | | **2** | LG Ads | | **3** | PubMatic | | **4** | Xandr Monetize | | **5** | Sonobi |   See more in the [CTV Seller Trust Index](https://www.pixalate.com/seller-trust-index-canada). Pixalate’s Seller Trust Indexes provide a full view of the ad supply chain ecosystem. In doing so, the Indexes aim to foster economic fairness, encourage competition, and highlight the full range of sellers available to buyers, including each sellers’ relative strengths and weaknesses in each country. **Explore Pixalate’s Seller Trust Indexes:** | - ... [Singapore](https://www.pixalate.com/seller-trust-index-singapore) - ... [Germany](https://www.pixalate.com/seller-trust-index-germany) - ... [Canada](https://www.pixalate.com/seller-trust-index-canada) - ... [Mexico](https://www.pixalate.com/seller-trust-index-mexico) - ... [France](https://www.pixalate.com/seller-trust-index-france) - ... [Japan](https://www.pixalate.com/seller-trust-index-japan) | - ... [China](https://www.pixalate.com/seller-trust-index-china) - ... [Spain](https://www.pixalate.com/seller-trust-index-spain) - ... [Brazil](https://www.pixalate.com/seller-trust-index-brazil) - ... [India](https://www.pixalate.com/seller-trust-index-india) - ... [USA](https://www.pixalate.com/seller-trust-index-usa) - ... [UK](https://www.pixalate.com/seller-trust-index-uk) | | --- | --- |   **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). [pixalate.com](https://www.pixalate.com/) ***Disclaimer*** The content of this press release, and the Seller Trust Indexes (collectively, the "Indexes"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. As cited in the Indexes, the ratings and rankings in the Indexes are based on a number of metrics and Pixalate's opinions regarding the relative performance of each seller with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app. Per the [MRC](https://www.globenewswire.com/Tracker?data=V_t2Yn4C3YIqUZwl7Esk-uacmlydrcPADSpP-DP61DQqRd2BtGPwkRIwcZ9KgHSn_JYoyuBYQVLDPFoEtUFWpFUVMsuUkxX2KrnZmWdLfsqJ8sP3rlZENu-YEdWIszSTOWKDr-PtySP2hYs3cKTthkCVnCij6gka7VOHGfy9juPQrazhoZMVbaFK3_Fms587), “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the [MRC](https://www.globenewswire.com/Tracker?data=V_t2Yn4C3YIqUZwl7Esk-ta6hnnkVM0-VoFjSR5AdFiWvSDIyYcmmkxVBMoxhL7skCFMiOO9lK8tw71h1Y2uN2p7RGuMHZIU0P1SGEzWWgoin86vRq_BbDuqwLOrKf_4rLMvZoFj5c5Mu6NsmOC9CB_7Ih5_G8aSCFN53HooGtU=), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in January 2025](https://www.pixalate.com/blog/top-100-connected-tv-ctv-bundle-ids-in-january-2025) [** ](https://www.pixalate.com/blog) Next Story [Pixalate’s January 2025 Brazil Publisher Rankings for Mobile Apps & Websites: Imgur.com, ign.com, and uol.com Among Top-Ranked Publishers and Apps For Open Programmatic Ad Traffic Quality →](https://www.pixalate.com/blog/brazil-web-publisher-trust-index-january-2025) ## You May Also Like These Stories on Seller Trust Index [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20index%20image.png) ](https://www.pixalate.com/blog/pixalate-unveils-openepg-index-monthly-rankings-of-top-100-streaming-tv-shows-based-on-open-programmatic-ctv-ad-spend-consumer-reach-across-small-large-screens) [Seller Trust Index](https://www.pixalate.com/blog/topic/seller-trust-index) ### [Pixalate Unveils OpenEPG™ Index: Monthly Rankings of Top 100 Streaming TV Shows Based on Open Programmatic CTV Ad Spend & Consumer Reach Across Small & Large Screens; 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Google AdExchange Top-Ranked 'Direct' Seller in the US](https://www.pixalate.com/blog/pixalate-releases-q1-2026-mobile-seller-trust-index-2.0) Jun 12, 2026 9:00:00 AM | 5 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/q4-2024-seller-trust-index-canada#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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