--- title: Pixalate’s Q4 2023 Global Top Grossing Connected TV Apps Benchmark Report description: Pixalate’s Q4 2023 Global Top Grossing Connected TV Apps Benchmark Report is an analysis of apps that generated the most revenue via open programmatic CTV advertising. image: https://www.pixalate.com/hubfs/Pixalate%20-%20Q4%202023%20Top%20Grossing%20CTV%20Apps%20-%20Cover.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [CTV Apps](https://www.pixalate.com/blog/topic/ctv-apps) | 2 min read # Pixalate’s Q4 2023 Top Grossing Connected TV Apps Based on Global Programmatic Ad Spend on Roku, Amazon Fire TV, and Samsung Smart TV: Hulu, Pluto TV, Philo Among Top Apps Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jan 24, 2024 8:00:00 AM *Hulu generated over $300 million in estimated open programmatic ad revenue across Roku, Amazon Fire TV, and Samsung Smart TV in Q4 2023, according to Pixalate research* **LONDON, UK, 24 January 2024** -- [Pixalate](https://www.pixalate.com/), the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Global Top Grossing Connected TV Apps Benchmark Reports. The report includes estimates on top grossing apps in open programmatic advertising by global region across [Roku](https://www.pixalate.com/top-grossing-ctv-apps-roku), [Amazon Fire TV](https://www.pixalate.com/top-grossing-ctv-apps-fire-tv), and [Samsung Smart TV](https://www.pixalate.com/top-grossing-ctv-apps-samsung). ## **Key Findings: Top Grossing CTV Apps in Q4 2023** - **On Amazon Fire TV**, Hulu generated an estimated **$22.6MM** in open programmatic ad revenue on traffic from North America in Q4 2023, 4x more than any other app - **On Samsung Smart** **TV**, Samsung TV Plus generated an estimated **$8.2MM** in open programmatic ad revenue on traffic from North America - **On Roku**, **Hulu** generated an estimated **$248.1MM** in open programmatic ad revenue on traffic from North America in Q4 2023, 19x more than any other app - **On Roku,** Vix generated an estimated **$4.9MM **in open programmatic ad revenue on traffic from LATAM in Q4 2023, 21x more than any other app   ## **Q4 2023 Top Grossing CTV Apps in North America** ## **Roku** 1. **Hulu: **$248.1MM estimated open programmatic ad revenue 2. **Pluto TV: **$13.7MM estimated open programmatic ad revenue 3. **Sling TV: **$10.5MM estimated open programmatic ad revenue ## **Amazon Fire TV** 1. **Hulu: **$22.6MM estimated open programmatic ad revenue 2. **Pluto TV: **$5.4MM estimated open programmatic ad revenue 3. **Philo: **$3.8MM estimated open programmatic ad revenue ## **Samsung Smart TV** 1. **Hulu: **$34.6MM estimated open programmatic ad revenue 2. **Samsung TV plus: **$8.2MM estimated open programmatic ad revenue 3. **Philo: **$1.2MM estimated open programmatic ad revenue Pixalate’s data science team analyzed programmatic advertising activity across more than 300 million CTV devices and billions of ad transactions. Pixalate’s datasets mainly consist of buy-side open auction programmatic traffic sources. Download a free copy of each report today: [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/a1051e60-7768-4ea1-973d-eda08a1eb819.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a1051e60-7768-4ea1-973d-eda08a1eb819)     [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/2d870e15-1766-4630-9db3-382e985f5e46.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2d870e15-1766-4630-9db3-382e985f5e46)     [![Roku](https://no-cache.hubspot.com/cta/default/2364596/9fe1db44-a6bc-4601-bc9f-57017f27a691.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9fe1db44-a6bc-4601-bc9f-57017f27a691) **About Pixalate** Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. [www.pixalate.com](https://www.pixalate.com/) ***Disclaimer*** *The content of this press release, and the Top Grossing CTV Apps (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: January 15 - 19, 2024](https://www.pixalate.com/blog/january-19-2024-weekly-recap) [** ](https://www.pixalate.com/blog) Next Story [Pixalate's COPPA Manual Reviews: ‘Unicorn Diary (lock - PIN)' →](https://www.pixalate.com/blog/app-review-series-unicorn-diary-lock-pin) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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