New research into the Connected TV (CTV) app ecosystem across Roku and Amazon Fire TV reveals nearly 2,300 apps have been removed from the app stores so far in 2023
LONDON, August 23, 2023 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 Delisted CTV Apps Report, which provides a global analysis of delisted apps across the Roku and Amazon Fire TV app stores. No apps were delisted from Samsung’s Smart TV app store in Q2 2023.
This report examines characteristics of delisted Roku and Amazon Fire TV apps, including the most popular delisted apps, the most popular delisted app developers, app delistings by category, open programmatic advertising trends on delisted apps, and more.
Delisted apps can pose significant risks to consumer privacy and the quality of the app ecosystem. While removing apps from a store can prevent future downloads, such apps often remain installed on users' devices and continue to collect personal information. Pixalate benchmarks this important metric because advertising revenue directed to these apps can incentivize and perpetuate privacy risks.
2.3k delisted apps across Roku and Amazon Fire TV in H1 2023 - but only 254 in Q2 2023 specifically
44% YoY increase from H1 2022 in the number of apps delisted from Roku, while the number of apps delisted from Amazon Fire TV decreased 45% YoY
$3.9MM+ estimated open programmatic ad spend on delisted CTV apps in H1 2023 - down 30% YoY but up 18% from H2 2022
Click here to download a copy of Pixalate’s Q2 2023 Delisted CTV Apps Report, free of charge. You will also receive a list of the top 50 most popular delisted Roku apps with advertising (based on the presence of an app-ads.txt file) and a list of all delisted Amazon Fire TV apps with advertising.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
The content of this press release, and the Delisted CTV Apps Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”