LONDON, April 4, 2023 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2023 COPPA Violation Risk Report - Apple App Store. The report is part of Pixalate’s Privacy Disclosure & Compliance Series and features a comprehensive analysis of privacy policies across all 14,000 U.S.-registered likely child-directed mobile apps available for download in the Apple App Store.
“The report reveals a significant compliance gap by U.S. operators of child-directed apps,” said Jalal Nasir, CEO of Pixalate. “As of Q1 2023, over half (54%) of all U.S.-registered child-directed apps in the Apple App Store are not compliant with COPPA, according to Pixalate’s analysis.”
For Pixalate’s technology to deem an app as likely non-compliant with the COPPA Rule, one or more of following deficiencies must have been identified:
“The COPPA Rule was designed to put parents in control of what information is collected from their children online,” said Allison Lefrak, SVP Public Policy, Ads Privacy, and COPPA Compliance of Pixalate. “This research shows that there is widespread non-compliance with disclosure obligations in the Rule by U.S.-based operators of child-directed apps in the Apple App store. Our hope is that this report will serve as a wake-up call to Apple, which is especially well positioned to require operators to have COPPA-compliant privacy policies in place and accessible online.”
Download the report here:
Visit Pixalate’s COPPA Compliance Tools Methodology to learn more about the child-directed assessment for mobile apps in the Google Play and Apple App Stores.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
The content of this press release, and the Q1 2023 COPPA Violation Risk Report - Apple App Store (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to privacy and information security practices and compliance across mobile apps in the time period studied.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”