Pixalate’s monthly Publisher Trust Index (PTI) report provides a perspective regarding the quality of CTV apps that support programmatic advertising with rankings broken down by region, country, category, and app store. The assessment is based on various factors including invalid traffic (IVT), popularity, ad density, and engagement scores.
Sling TV on ROKU ranks #1 in September for North America, despite having a lower Engagement Score of (78) than CBS News in the #2 spot (92). Hulu bumps down to the #3 slot this month with a lower IVT score of 87.
FrndlyTV ranks #1 in September for North America, despite having a lower Engagement Score of (68) than Discovery in the #2 spot (86). HULU remains in top 3, dropping from the top #1 spot in August 2022.
For Pixalate’s full report methodology, including a comprehensive list of metrics analyzed, visit here.
Pixalate’s Publisher Trust Index is a global approach to quality measurement and provides monthly rankings of the world’s mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem.
While traditional ranking systems use a quantitative-based approach, Pixalate uses a proprietary algorithm to measure a range of quality metrics, including brand safety, invalid traffic (IVT, ad fraud), programmatic reach, viewability, and more. The Pixalate Top 100™ rankings span 40+ app categories across five regions: Global, North America, EMEA, APAC, and LATAM.
The Publisher Trust Indexes feature more than 200 unique Pixalate Top 100™ rankings for mobile and CTV apps. See the Pixalate Top 100™ rankings.
Disclaimer
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
