Pixalate’s monthly Publisher Trust Index (PTI) report provides a perspective regarding the quality of CTV apps that support programmatic advertising with rankings broken down by region, country, category, and app store. The assessment is based on various factors including invalid traffic (IVT), popularity, ad density, and engagement scores.
Top 10 Roku App Scores North America: Sling TV Jumps Ahead of Hulu on Roku
Sling TV on ROKU ranks #1 in September for North America, despite having a lower Engagement Score of (78) than CBS News in the #2 spot (92). Hulu bumps down to the #3 slot this month with a lower IVT score of 87.
Top 10 Amazon Fire TV App Scores North America: FrndlyTV Takes Top Spot on Amazon Fire TV
FrndlyTV ranks #1 in September for North America, despite having a lower Engagement Score of (68) than Discovery in the #2 spot (86). HULU remains in top 3, dropping from the top #1 spot in August 2022.
Roku vs. Fire TV Top 10 CTV Apps by Global Region: September 2022
APAC Top 10 CTV Apps - September 2022
EMEA Top 10 CTV Apps - September 2022
LATAM Top 10 CTV Apps - September 2022
For Pixalate’s full report methodology, including a comprehensive list of metrics analyzed, visit here.
Pixalate’s Publisher Trust Index is a global approach to quality measurement and provides monthly rankings of the world’s mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem.
While traditional ranking systems use a quantitative-based approach, Pixalate uses a proprietary algorithm to measure a range of quality metrics, including brand safety, invalid traffic (IVT, ad fraud), programmatic reach, viewability, and more. The Pixalate Top 100™ rankings span 40+ app categories across five regions: Global, North America, EMEA, APAC, and LATAM.
The Publisher Trust Indexes feature more than 200 unique Pixalate Top 100™ rankings for mobile and CTV apps. See the Pixalate Top 100™ rankings.
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”