Pixalate’s September 2025 Top Grossing Mobile Apps

According to Pixalate's research, ‘StarMaker: Sing Karaoke Songs’ ($825K) ranked at the top on Google Play Store in India; ‘宾果消消消’ ($21K) was No. 1 on Apple App Store in Singapore

LONDON, October 15, 2025—Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the September 2025 Global Top Grossing Mobile Apps Reports for the United States (U.S.), the United Kingdom (UK), Singapore, India, Germany, Canada, and Brazil and the September 2025 Global Top Grossing Connected TV (CTV) Apps Reports for the United States (U.S.).

The reports highlight the estimated top-grossing open programmatic mobile apps on the Apple App Store and the Google Play Store.

Top Grossing Apps in September 2025 - Global

Mobile

United States

• Mobile: ‘Wordscapes’ was the top grossing app ($5M in estimated open programmatic ad revenue) on the Apple App Store, and ‘Pocket FM: Audio Series’ was No. 1 ($3M) on the Google Play Store

United Kingdom

• Mobile: ‘Wordscapes’ ($642K) led on Apple App Store, and ‘Happy Color®: Color by Number’ ($261K) was No. 1 on Google Play Store

Singapore

• Mobile: ‘宾果消消消’ ($21K) was at the top of the Apple App Store, and ‘Tile Master® - Matching Game’ ($36K) led on the Google Play Store

 India

• Mobile: ‘OLX: Buy & Sell’ near you ($56K) led on the Apple App Store, and ‘StarMaker: Sing Karaoke Songs’ ($825K) was No. 1 on the Google Play Store 

Germany

• Mobile: ‘Vita Mahjong’ ($137K) was No. 1 on the Apple App Store, and ‘Pocket FM: Audio Series’ led on the Google Play Store ($540K)

Canada

• Mobile: ‘Wordscapes’ ($1M) was No. 1 on the Apple App Store, and ‘Flipboard: Your Social Magazine’ led on the Google Play Store ($78K)

Brazil

• Mobile: ‘Toy Blast’ ($46K) was No. 1 on the Apple App Store, and ‘Bubble Shooter - Classic Pop’ led on the Google Play Store ($886K)

CTV

U.S: 

• CTV: Hulu led on all four CTV platforms: ‘Roku’ ($71M estimated open programmatic ad revenue), ‘Apple TV’ ($22M), ‘Amazon Fire TV’ ($18M estimated open programmatic revenue), and ‘Samsung Smart TV’ ($26M estimated open programmatic ad revenue)

In September 2025, Pixalate's data science team analyzed over 23 billion global open programmatic impressions from over 7 million Apple App Store and Google Play Store apps. For this research, Pixalate also examined over 4,000 CTV apps and 3 billion global ad impressions across various platforms, including Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.

Download the Global Top Grossing Mobile & CTV Apps:

Mobile

CTV

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  pixalate.com

Disclaimer

The content of this press release, and the Top Grossing Mobile and CTV Apps (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.