According to Pixalate's research, ‘Dragon City: Mobile Adventure’ on Google Play Store generated an estimated $266K in open programmatic ad revenue in Mexico, and ‘Candy Crush Saga’ led on Apple App Store in Mexico with $205K in estimated open programmatic ad revenue
LONDON, June 10, 2025—Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the May 2025 LATAM Top Grossing Apps Reports for Mexico and Brazil. The report covers mobile apps from the Apple App Store, Google Play Store, and CTV apps from Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV stores.
The reports highlight the estimated top-grossing apps in open programmatic advertising revenue for mobile and Connected TV (CTV). In addition to the reports for Mexico and Brazil, Pixalate has also released Top Grossing Apps Reports for the UK, France, Spain, Germany, China, Japan, Singapore, India, the U.S., Australia and Canada.
In May 2025, Pixalate's data science team analyzed 25 billion open programmatic impressions from 6 million mobile apps, including delisted apps sourced from the Apple App Store and Google Play Store. For this research, they also examined 6,000 CTV apps and 2 billion global ad impressions across platforms such as Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.
Download the Global Top Grossing Mobile & CTV Apps:
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Top Grossing Mobile and CTV Apps (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.