--- title: Pixalate Wants to Protect Web and Mobile Advertisers from Fraud (VentureBeat) description: Pixalate Wants to Protect Web and Mobile Advertisers from Fraud (VentureBeat) image: https://www.pixalate.com/hubfs/Blog_Media/GSTI_April_2016_Featured_Image.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/GSTI_April_2016_Featured_Image.png) [Mobile](https://www.pixalate.com/blog/topic/mobile) | [Thought Leadership](https://www.pixalate.com/blog/topic/thought-leadership) | 1 min read # Pixalate Wants to Protect Web and Mobile Advertisers from Fraud (VentureBeat) [![Jalal Nasir](https://www.pixalate.com/hubfs/Pixalate_Logos/Pixalate_Icon_DEFAULT_RGB.png)](https://www.pixalate.com/blog/author/jalal-nasir) Written by [Jalal Nasir](https://www.pixalate.com/blog/author/jalal-nasir) Dec 11, 2013 10:00:00 AM *![VentureBeat.jpg](https://www.pixalate.com/hs-fs/hubfs/Client_Logos/VentureBeat.jpg?width=90&name=VentureBeat.jpg)* *by Rebecca Grant* "Internet ad revenue recently hit a historic high, [surging to $20.1 billion in the first half of 2013](http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-100913), but many of these dollars could be wasted due to fraud. Real-time ad analytics platform [Pixalate](https://www.pixalate.com/) aims to solve many of the biggest challenges facing digital advertisers, and it has raised $4.6 million to do so." *Read the full story at [VentureBeat](http://venturebeat.com/2013/12/11/pixalate-wants-to-protect-web-and-mobile-advertisers-from-fraud-exclusive/).* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Why RTB Matters](https://www.pixalate.com/blog/why-rtb-matters) [** ](https://www.pixalate.com/blog) Next Story [Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies (ClickZ) →](https://www.pixalate.com/blog/interview-jalal-nasir-tim-nichols-clickz) ## You May Also Like These Stories on Mobile [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; OpenEPG DB™ Unlocks 12,875 Shows From 318 Channels Using Bidstream Bundle ID](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) Jun 16, 2026 8:33:30 AM | 5 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/United%20States%20%26%20GLOBAL%20-%20IVT%20Benchmarks%20-%20Q1%202026.png) ](https://www.pixalate.com/blog/q1-2026-ad-fraud-benchmarks-report-for-north-america) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Releases Q1 2026 North America Invalid Traffic (IVT) & Ad Fraud Benchmarks: United States Mobile Apps See 32% Invalid Traffic (IVT) Rate](https://www.pixalate.com/blog/q1-2026-ad-fraud-benchmarks-report-for-north-america) Apr 29, 2026 8:00:01 AM | 2 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/UNITED%20KINGDOM%20%26%20GERMANY%20%26%20GLOBAL%20-%20IVT%20Benchmarks%20-%20Q1%202026.png) ](https://www.pixalate.com/blog/q1-2026-ad-fraud-benchmarks-report-for-emea) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Releases Q1 2026 EMEA Invalid Traffic (IVT) & Ad Fraud Benchmarks: United Kingdom Connected TV (CTV) Most at Risk with 46% IVT Rate](https://www.pixalate.com/blog/q1-2026-ad-fraud-benchmarks-report-for-emea) Apr 29, 2026 8:00:00 AM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/pixalate-wants-to-protect-web-and-mobile-advertisers-from-fraud-venturebeat#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *