According to Pixalate’s latest FAST apps research, the Bundle (ID530143054) for ‘ABC 10 News San Diego KGTV’ had the highest IVT rate on Apple TV, and Bundle ID (com.samsung.android.tvplus) ‘SAMSUNG TV PLUS’ had the highest IVT rate on Samsung Smart TV

LONDON, May 6, 2026 -- Pixalate, an ad fraud and privacy compliance platform, today released the Q1 2026 Free Ad-Supported TV (FAST) App Bundle IDs With Highest Invalid Traffic Rates Reports for Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV app stores.

The reports rank Bundle IDs associated with FAST Connected TV (CTV) apps based on invalid traffic rates, as measured by Pixalate. To compile this research, Pixalate’s data science team analyzed over 4 billion global impressions across over 7,000 unique CTV apps in Q1 2026.

Free Ad-Supported Television (FAST) CTV Bundle IDs with Highest IVT Rates

Roku

Amazon Fire TV

Apple TV

Samsung Smart TV

What are FAST Apps?

Free Ad-Supported TV (FAST) apps allow viewers to access “linear” video content in a channel-based format without subscription fees, unlike streaming platforms that rely on viewer subscriptions. In the context of this report, “linear” refers to content presented in a channel-based format, where the same programming is simultaneously streamed to all viewers tuned into a specific channel.

Pixalate classifies any CTV app meeting the above FAST criteria as a ‘FAST app,’ even if the app provides video-on-demand services or offers paid subscription tiers in addition to the free, linear content.

Download Pixalate’s Q1 2026 Free Ad-Supported Television (FAST) Apps Report:

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012 and recognized by UNICEF as a “key innovator” for children’s online privacy, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer

The content of this press release, and the Q1 2026 Free Ad-Supported TV (FAST) Bundle ID Apps With Highest Invalid Traffic Reports (the Reports’), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as “ad fraud.” Also per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”