Pixalate is on a hiring spree across data science, engineering, product, customer success, and sales. In a new series of blogs, we introduce our prominent new team members who are pushing Pixalate forward every day with their unique backgrounds, skills, and experience.
Let’s find out more about Molly Baize, HR Generalist/Recruiter, in her own words:
Pixalate: Where do you come from?
Molly Baize: I have over five years of experience working in HR and recruiting, mainly within the chemical space. I graduated from the University of Houston with a BA in English, and I am currently based outside Houston.
Pixalate: Why did you join us?
Molly: The work Pixalate is doing to protect and inform the public of unsafe apps, ad fraud, and compliance is vitally important. Supporting the people who make this work happen is a huge privilege that I’m excited to be part of.
Pixalate: What do you see as the future of Pixalate?
Molly: We rely on technology for every aspect of our lives, and that is not changing any time soon. The work Pixalate does to protect the public from ad fraud and unsafe apps is essential, and this organization will continue to grow.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”