Pixalate Week in Review: September 30 - October 4, 2024

Written by Pixalate | Oct 4, 2024 4:30:00 PM

This week's review of ad fraud and privacy in the digital advertising space.

SSAI Benchmark Report for CTV

Pixalate this week released the Q2 2024 Global Server-Side Ad Insertion (SSAI) in CTV Advertising Benchmark Report, analyzing the state of SSAI implementation across top Connected TV (CTV) platforms. SSAI is a programmatic advertising feature combining ads and content into a single stream to provide a broadcast TV-like experience without buffering.

You can download the report here:

SPO Reports for Web, CTV, & Mobile

We also released the Q2 2024 Supply Path Optimization (SPO) Reports for web, mobile apps, and Connected TV (CTV). The reports use SupplyChain Objects (SCO) data to examine unauthorized sellers in the open programmatic advertising supply chain across CTV, mobile apps, as well as desktop and mobile web.

Most Common CTV Ad Fraud Types

The August 2024 Most Common CTV Invalid Traffic (IVT) Types Report covers invalid traffic (IVT) and ad fraud measured across CTV app stores, including the number of distinct apps impacted and the share of voice of each IVT type. The reports also reveal the top 10 apps in each respective app store with the highest IVT rates.

Global Web Publisher Trust Indexes

The August 2024 Web Publisher Trust Indexes (PTI) for North America, EMEA, APAC, and LATAM, ranking the top 100 websites for open programmatic ad traffic quality across each region. The Website PTI is published monthly, along with the Mobile Publisher Trust Index and CTV Publisher Trust Index.

CTV and Mobile App Manual Reviews

Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:

You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page

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