Pixalate's Q2 2024 Server-Side Ad Insertion (SSAI) Benchmark Report analyzes the state of SSAI implementation across top Connected TV (CTV) platforms.
SSAI is a programmatic advertising feature combining ads and content into a single stream to provide a broadcast TV-like experience without buffering.
Key Findings:
- SSAI is used by 70% of CTV apps (with ads) on Roku, Apple TV, Samsung and Amazon Fire TV devices;
- Apple TV had the highest share of voice, as 85% of Apple TV apps with ads use SSAI
- SSAI traffic had 110% higher IVT rates, including ad fraud, compared to non-SSAI traffic
- Latin America had the highest rate of transparent SSAI, at 36%, followed by North America (12%) and EMEA (5%)
- Amazon (AWS) is the most-used SSAI proxy server across all regions, accounting for 44% share of voice on North American SSAI traffic
Download the full report for free today for a complete breakdown of our findings.
In addition, you will also get access to previous reports.
