--- title: "Pixalate's COPPA Manual Reviews: ‘Make It Fly!'" description: Pixalate's Trust and Safety Advisory Board manually reviewed the mobile app 'Make It Fly!' from the Google Play Store & Apple App Store using the 10 child-directed factors in the COPPA Rule. image: https://www.pixalate.com/hubfs/COPPA%20Manual%20Reviews_%20Make%20It%20Fly!.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Mobile](https://www.pixalate.com/blog/topic/mobile) | [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [Privacy](https://www.pixalate.com/blog/topic/privacy) | [coppa](https://www.pixalate.com/blog/topic/coppa) | 5 min read # Pixalate's COPPA Manual Reviews: ‘Make It Fly!' Written by [Crystal Pearson](https://www.pixalate.com/blog/author/crystal-pearson) Oct 2, 2024 12:00:00 PM Welcome to [Pixalate’s CTV & Mobile App Manual Reviews According to COPPA](https://www.pixalate.com/blog/coppa-manual-review-series-faq), a series containing the detailed factors the [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) educators used to assess an app’s child-directedness. The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at [ratings.pixalate.com](https://ratings.pixalate.com/). This post takes a look at a popular mobile app (1 million+ downloads) from the Google Play Store & Apple App Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children). ## **Manually reviewed in this post** - [Make It Fly!](https://ratings.pixalate.com/insight/apps/com.make.it.fly/GLOBAL/android/GLOBAL?month=202408&country=GLOBAL) (Google Play Store) - [Make It Fly!](https://ratings.pixalate.com/insight/apps/1552196751/GLOBAL/ios/GLOBAL?month=202408&country=GLOBAL) (Apple App Store) * * ### The 10 COPPA Rule factors The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the [COPPA Rule](https://www.ftc.gov/legal-library/browse/rules/childrens-online-privacy-protection-rule-coppa). *![](https://lh3.googleusercontent.com/30aNBVdKJcGRgal4gjbUy-oFUo-yJbGN9Voi59WjNO3ryRkv1RlTw3wMt4x8saP9c89PJbXjJfEH0E7Y9WmkmWc2vrJchbnFykl7ImkrRDBd4LXx5jEnpb27LcB76ZDCjOMJNmNSf03cMqfuqWF56XOwN4Mkc_yKXukaXRg7TNE3gwj_IZQIj5yp1gcf9w)* ### **Reviewed by: Crystal Pearson** ## **![Crystal Pearson](https://www.pixalate.com/hs-fs/hubfs/Crystal%20Pearson.png?width=781&height=439&name=Crystal%20Pearson.png)** ## **Manual Review: Make It Fly!** ### Likely audience after manual review ### ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfyfNwOF7YOKKD-aXeRR3tuM6GYiQnF_ZV2zki4OyHNx6VR_xVtIi5IC0xsPRIeT9yfglgwlTmIl6qj0DFSgFNrwFLHA3kMcf5meBW-WAHHLUIMeIFHQ_4uCDDEacgOVS9FjNo8x-JB2R1UdB2U0hlGtg65?key=aLkjAWlCaYgoXLX9gX8I7g)![](https://lh5.googleusercontent.com/QwfLBhZTw5VlLAdH5DRk2KWzHTpEO9hfyrF1t1CyercUsMD_QQUTC1txKExGv2xjqX4wberlFInpuQKn5wLCbdhllJYTUSkWwnipMhzDfNQMv8OC75GQTH-eRwRaGda6jOfA6kfNO1EYZq_771xjyg) - **Google Developer: **[TapNice](https://ratings.pixalate.com/discovery/apps/list/android/all/GLOBAL?developerName=TapNice) - **Apple Developer: **[TapNice Sp. z o.o.](https://ratings.pixalate.com/discovery/apps/list/ios/all/GLOBAL?developerName=TapNice%20Sp.%20z%20o.o.) - **Google Bundle ID:** com.make.it.fly - **Apple Bundle ID:** 1552196751 - [Privacy Policy](https://tapnice.com/privacy-policy/) - ****Crystal’s Take:**** *Make It Fly! is an entertaining game in which players pretend to be an aviation engineer by building flying aircrafts and complete missions.* ### COPPA factors used to determine audience ![](https://lh7-us.googleusercontent.com/HOON9eNzr6I261RfF88ETBwHe-_9R-oK5umXnUXgyy04hpNdY0SGNu0K1xBHj_0Z2RSDaLRm0FmOPMcgHfbyR-0O9Gi1XcwzDWgvH52zhwdzch452e2zqzVr3QeWerhvCVF5DXOtYCVSD2k4x1h6Bjo) and ![](https://lh7-us.googleusercontent.com/EUHAqT8bHJYIs9JaQ2tZ2DkQFpQVwelB23i8VkjxmF5dIEmpehFZtscIBJX3eVvI-WyZ0yUZ0CBHukWfGQWw_bNFgNPofLrK4SWIg76wszilOblC0U5AUfKVXXP4ipbJIoydR6OKFe5IERANjIpkANo) and ![](https://lh7-us.googleusercontent.com/docsz/AD_4nXdOXNOxEGsiIorS2TzH0-FIAqMoLLqnD0Sg6i47FS7-Dq7O-H0eVEoq6XC7qIr0x3nHeIgEMp5jcPsba9DFJJSpeR2u4JO-hvMPbnCGiHA1nLdNYoJrC4QqmB_Bj5Nx4B57q4GCuyCBYFm0hXOsv1uICD8d?key=gZixJW6iOMzDjqc5HhXkeQ) Make It Fly! gameplay is straightforward game based on flying aircraft features and performance. Players must get their aircraft full force with a swipe like a slingshot to complete a mission which gets more complicated as you progress through the game. Players will have to build their aircraft before each level. The objective is to get to the finish line with what you built. The visual content and animation have simple 3D graphics that have characteristics of child-oriented visuals. It is a challenging and casual game that can help improve focus and concentration. ![](https://lh7-us.googleusercontent.com/docsz/AD_4nXe68jkKEx8AB9DVbVefB_i14Qyemf41PgJeBLU3lU1j9-I_moi8kXD3jQG2zmWdMTXfrFvWN0CwzJhGOYXCjzPg3QAg6AraPk8FQknIb3cbk7vI_u-h6V1e6CGllir4M8vNXKHloaMIBoq-VM0LTpd2_ft1?key=iLzhTxNTYQSqgKbhHGZVbw) Some advertisements are shown when a player fails a level or moves to another level and these ads are child-directed with a mixed audience, such as “Candy Crush Saga, Township, and Royal Match.” While playing the game advertisements are showing in the background environment, for example, “Shipt and Gut Health Gummies,” which are directed to a general audience. ![](https://lh7-us.googleusercontent.com/docsz/AD_4nXddWKwSHcyfPNa5C9iJWbkC9ND2QgLtvsjTYRAYl41R3UBrArUQMd8xLTIO2ome4mf0vN4TGc6drPoiJc-6nv8DiGkg_lth5GfziPb1zO-VVzYELYwgXR4kLONaf9CLV9cXjz0-fbyBDotHc1jXehNpCEjw?key=r5hA1lQFYHmT8pUM1C2zAw) Players can earn coins with each launch of their aircraft to the finish line to unlock upgrades. ![](https://lh7-us.googleusercontent.com/7xt9CZPLfb6KquzOGUNtxxLs0k_dJX2JSRURnbMuxRpXrRsSFAYRIQij9fsohsrdeGwD8Zpr_v3Vj_xW_Z7pbB6LYJopVdXt6g7QLDcOxAc82adFWYqEqTPrIfGEb_HPlxaq9L9wSNsCaCF87FaStHQ) There is no age gate and it does have in-app purchasing. It is rated T for Teens in the Google Play store and 12+ in the iOS store. Privacy: The developer’s [privacy policy](http://tapnice.com/privacy-policy/) states, “We are aware of the obligation imposed on us to especially protect personal data obtained from children. Therefore we shall not collect data from children under 16 years of age without a legal guardian’s prior consent.” The developer also states, “We may process some of the following information about you…information provided by you when using the games…information you provide voluntarily such as avatar, username, email address, name, nickname, and other details to process your inquiries…information collected for advertisements, providing analytics, and information collected from our trusted partners.” Find Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews) **Screenshots of Make It Fly!** **![](https://www.pixalate.com/hs-fs/hubfs/image-png-Oct-02-2024-12-34-36-0655-PM.png?width=832&height=707&name=image-png-Oct-02-2024-12-34-36-0655-PM.png)** **![](https://www.pixalate.com/hs-fs/hubfs/image-png-Oct-02-2024-12-34-51-8694-PM.png?width=809&height=683&name=image-png-Oct-02-2024-12-34-51-8694-PM.png)** **![](https://www.pixalate.com/hs-fs/hubfs/image-png-Oct-02-2024-12-35-16-2827-PM.png?width=766&height=652&name=image-png-Oct-02-2024-12-35-16-2827-PM.png)** **![](https://www.pixalate.com/hs-fs/hubfs/image-png-Oct-02-2024-12-36-40-4284-PM.png?width=842&height=866&name=image-png-Oct-02-2024-12-36-40-4284-PM.png)** ### **![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeIJM4Dtvo-sO3hYZcccukgIape10rfrTVbNn2woicuvdwoolmZlh2t2vrkg4813n4OdGfyAZ4qtYcz35I134hK_YAa02dXU5nQkIB8naud4kRP0qlUMbDQon6VLrkYXk5jU2fu3N2ipjcvnVkt2ZoOwzc?key=aLkjAWlCaYgoXLX9gX8I7g)** ### About Pixalate’s Trust & Safety Advisory Board Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. [See our full methodology](https://www.pixalate.com/coppa-compliance-tools-methodology) for more information. Disclaimer *This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate's Q2 2024 Supply Path Optimization (SPO) Reports for Web, CTV, & Mobile: 35% of Global Mobile App Open Programmatic Ads Are Sold by Unauthorized Sellers, Followed by CTV (29%) & Web (16%)](https://www.pixalate.com/blog/q2-2024-supply-path-optimization-spo-reports-for-web-ctv-mobile) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases August 2024 Web Publisher Trust Index Revealing the Top 100 Websites for Open Programmatic Ad Traffic Quality Across 235+ Countries, 4 Regions & 20+ IAB Categories →](https://www.pixalate.com/blog/global-web-publisher-trust-index-august-2024) ## You May Also Like These Stories on Mobile [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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