--- title: Gaming, TV, Education apps among most popular on iPads in Q4 2018 description: Pixalate monitors billions of mobile in-app programmatic advertising transactions to identify which apps are trending at any given moment. We analyze the data to uncover the latest trending apps on iPads based on video and display advertising. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Display-iOS-tablets-US-share-of-voice-(Q4-2018).jpg --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Display-iOS-tablets-US-share-of-voice-(Q4-2018).jpg) [Mobile](https://www.pixalate.com/blog/topic/mobile) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 2 min read # Gaming, TV, Education apps among most popular on iPads in Q4 2018 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Mar 4, 2019 12:08:49 PM Pixalate monitors billions of mobile in-app programmatic advertising transactions to identify which apps are trending at any given moment. We publish quarterly updates on trending apps across iOS (phones and tablets) and Android (phones and tablets).  This post highlights the top 10 trending iPad apps in the United States, based on display and video programmatic advertising volume, in Q4 2018. To see the most recent top 30 apps, download the list here: [![Download the List](https://no-cache.hubspot.com/cta/default/2364596/f54f38da-c5ef-4165-88a5-6eea1c9ea00d.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f54f38da-c5ef-4165-88a5-6eea1c9ea00d) **Key takeaways:** - [Games](https://itunes.apple.com/us/genre/ios-games/id6014?mt=8) accounted for eight of the top 10 spots for iPad display advertising in Q4 2018 - [Quizlet](https://itunes.apple.com/us/app/quizlet/id546473125?mt=8) ranked in the top 10 for display advertising as students studied up for the fall semester - [Viggle](https://itunes.apple.com/us/app/viggle/id487066871?mt=8), a TV companion app, ranked in the top 10 for video advertising as viewers watched new fall TV shows ### **Trending iPad apps for display advertising (Q4 2018)** ![Display-iOS-tablets-US-share-of-voice-(Q4-2018)](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Display-iOS-tablets-US-share-of-voice-(Q4-2018).jpg?width=600&name=Display-iOS-tablets-US-share-of-voice-(Q4-2018).jpg) - [Games](https://itunes.apple.com/us/genre/ios-games/id6014?mt=8) accounted for eight of the top 10 spots for iPad display advertising in Q4 2018 - [Word](https://itunes.apple.com/us/genre/ios-games-word/id7019?mt=8) games (four of them), [Puzzle](https://itunes.apple.com/us/genre/ios-games-puzzle/id7012?mt=8) games (two of them), and [Card](https://itunes.apple.com/us/genre/ios-games-card/id7005?mt=8) games (two of them) accounted for all of the gaming apps in the top 10 - [theCHIVE](https://itunes.apple.com/us/app/thechive/id448999087?mt=8), an entertainment app, and [Quizlet](https://itunes.apple.com/us/app/quizlet/id546473125?mt=8), an Education app, were the only two non-games in the top 10 ### **Trending iPad apps for video advertising (Q4 2018)** ![Video-iOS-tablets-US-share-of-voice-(Q4-2018)](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Video-iOS-tablets-US-share-of-voice-(Q4-2018).jpg?width=600&name=Video-iOS-tablets-US-share-of-voice-(Q4-2018).jpg) - Seven of the top 10 iPad apps for video advertising were [Games](https://itunes.apple.com/us/genre/ios-games/id6014?mt=8) - [Viggle](https://itunes.apple.com/us/app/viggle/id487066871?mt=8), a TV companion app, ranked in the top 10 for video advertising as viewers watched new fall TV shows - With midterm elections in Q4 2018, [HuffPost - News & Politics](https://itunes.apple.com/us/app/huffpost-news-politics/id306621789?mt=8) ranked in the top 10 for iPad video advertising To see the most recent top 30 apps, download the list here: **[![Download the List](https://no-cache.hubspot.com/cta/default/2364596/f54f38da-c5ef-4165-88a5-6eea1c9ea00d.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f54f38da-c5ef-4165-88a5-6eea1c9ea00d)** Want more information about trending apps? See our [App Trends Reports](https://www.pixalate.com/trends/), which reveal the latest trending apps based on a variety of key signals important to advertisers, including [Breakout App](https://pixalate.com/trends/#breakout), [Viewability](https://pixalate.com/trends/#viewability), [Unique Visitor](https://pixalate.com/trends/#unique-visitors), [Active User](https://pixalate.com/trends/#active-users), [Incentivized App](https://pixalate.com/trends/#active-users), [Downloads](https://pixalate.com/trends/#downloads), and [Share of Voice](https://pixalate.com/trends/#sov). *Note: **Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions as measured by Pixalate.* *DISCLAIMER: Pixalate's iPad App Trends reports present ratings and rankings for the top iPad apps according to a number of categories. These categories reflect Pixalate's opinions with respect to factors that Pixalate believes will be of value to purchasers or sellers of in-app digital advertising inventory, advertisers and agencies representing advertisers, and publishers of such apps or competitive offerings. The scores or ratings in each category reflect Pixalate’s opinions regarding the performance of each iPad application with respect to each particular category. The rankings reflect Pixalate's opinions regarding the relative performance of each iPad application with respect to these categories. Pixalate's opinions are just that – opinions, not facts or guarantees – but they are grounded in its proprietary technology and analytics, which Pixalate is continuously evaluating and updating.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: February 25 - March 1, 2019](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-march-1-2019) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Reveals Weekly App Trend Reports by App Store →](https://www.pixalate.com/blog/mobile-advertising-trends-advertising-app-reports) ## You May Also Like These Stories on Mobile [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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