Pixalate monitors billions of mobile in-app programmatic advertising transactions to identify which apps are trending at any given moment. We publish quarterly updates on trending apps across iOS (phones and tablets) and Android (phones and tablets). 

This post highlights the top 10 trending iPad apps in the United States, based on display and video programmatic advertising volume, in Q4 2018. To see the most recent top 30 apps, download the list here:

Key takeaways:

• Games accounted for eight of the top 10 spots for iPad display advertising in Q4 2018

• All eight were either word games, puzzle games, or solitaire games

• Quizlet ranked in the top 10 for display advertising as students studied up for the fall semester

• Viggle, a TV companion app, ranked in the top 10 for video advertising as viewers watched new fall TV shows

Trending iPad apps for display advertising (Q4 2018)

• Games accounted for eight of the top 10 spots for iPad display advertising in Q4 2018

• Word games (four of them), Puzzle games (two of them), and Card games (two of them) accounted for all of the gaming apps in the top 10

• theCHIVE, an entertainment app, and Quizlet, an Education app, were the only two non-games in the top 10

Trending iPad apps for video advertising (Q4 2018)

• Seven of the top 10 iPad apps for video advertising were Games

• Viggle, a TV companion app, ranked in the top 10 for video advertising as viewers watched new fall TV shows

• With midterm elections in Q4 2018, HuffPost - News & Politics ranked in the top 10 for iPad video advertising

To see the most recent top 30 apps, download the list here:

Want more information about trending apps? See our App Trends Reports, which reveal the latest trending apps based on a variety of key signals important to advertisers, including Breakout App, Viewability, Unique Visitor, Active User, Incentivized App, Downloads, and Share of Voice.

Note: Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions as measured by Pixalate.

DISCLAIMER: Pixalate's iPad App Trends reports present ratings and rankings for the top iPad apps according to a number of categories. These categories reflect Pixalate's opinions with respect to factors that Pixalate believes will be of value to purchasers or sellers of in-app digital advertising inventory, advertisers and agencies representing advertisers, and publishers of such apps or competitive offerings. The scores or ratings in each category reflect Pixalate’s opinions regarding the performance of each iPad application with respect to each particular category. The rankings reflect Pixalate's opinions regarding the relative performance of each iPad application with respect to these categories. Pixalate's opinions are just that – opinions, not facts or guarantees – but they are grounded in its proprietary technology and analytics, which Pixalate is continuously evaluating and updating.