--- title: "Pixalate Week in Review: February 25 - March 1, 2019" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from February 25 - March 1, 2019. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/fingers-crossed-behind-back.jpg --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/fingers-crossed-behind-back.jpg) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: February 25 - March 1, 2019 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Mar 1, 2019 12:39:44 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Case study: Tappx teams with Pixalate to improve mobile in-app ad quality** [![tappx-case-study](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/tappx-case-study.jpg?width=600&name=tappx-case-study.jpg)](https://blog.pixalate.com/case-study-tappx-mobile-in-app-quality) Tappx, a mobile app advertising platform, recently [partnered with Pixalate](https://info.pixalate.com/tappx-mobile-app-advertising-case-study) to increase the quality of its platform without sacrificing reach. **Our mobile in-app case study covers:** - Why Tappx chose Pixalate, a mobile-first partner - How Tappx implemented Pixalate's tech to block ad fraud - The tangible results of Tappx's dedicated anti-ad fraud strategy [![See the Case Study](https://no-cache.hubspot.com/cta/default/2364596/8e03e38c-e7e1-4a81-b902-d19d8e204501.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8e03e38c-e7e1-4a81-b902-d19d8e204501) ### **2. Fantasy sports apps among most popular for advertisers on iPhones in Q4 2018** [![Display-iOS-mobile-US-share-of-voice-(Q4-2018)](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Display-iOS-mobile-US-share-of-voice-(Q4-2018).jpg?width=600&name=Display-iOS-mobile-US-share-of-voice-(Q4-2018).jpg)](https://blog.pixalate.com/mobile-advertising-trends-top-iphone-apps-q4-2018) [Pixalate](https://www.pixalate.com/mobile-advertising-trends-top-iphone-apps-q4-2018) highlights the top 10 trending iPhone apps in the United States, based on display and video programmatic advertising volume, in Q4 2018. DraftKings, a fantasy sports app, and CBS Sports' scores, stats, and news app, were both in the top 10. See more of the[ trending iPhone apps](https://www.pixalate.com/mobile-advertising-trends-top-iphone-apps-q4-2018). ### **3. Shining the light on digital ad fraud** ![spotlight](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/spotlight.jpg?width=600&name=spotlight.jpg) "It’s clear that digital ad fraud is an epidemic, and blight on the wider marketing world, but it can be slowed, maybe even stopped, if more marketers took a leading role in getting rid of it," wrote Peter Koeppel, founder and president of Koeppel Direct, in an [Adotas](http://www.adotas.com/2019/02/lets-talk-fraud-digital-advertising/) op-ed. The article covers some of the latest trends in ad fraud, including "the fall of traditional cable television and the rise of ad fraud in TV." ### **4. Biggest thread to ad budgets? Agency pros say ad fraud** ![ad-fraud-budgets-discovered-red](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/ad-fraud-budgets-discovered-red.jpg?width=600&name=ad-fraud-budgets-discovered-red.jpg) [eMarketer](https://www.emarketer.com/content/agency-pros-say-fraud-is-biggest-threat-to-their-budgets) reported on a recent survey which revealed that agency pros believe ad fraud is the biggest their to their budgets. "The growing influence of programmatic buying is relevant to advertisers’ fraud concerns because the complex and opaque ad supply chain has made programmatic ad buys vulnerable to fraud whenever proper safeguards aren’t put into place," wrote eMarketer. "Ad measurement firm [Pixalate estimates](https://www.pixalate.com/ad-fraud-trends-report-update-q3-2018) that 17% of programmatic ads served in the US are invalid, meaning those impressions were not seen by a human." ### **5. AdExchanger highlights 'declaration fraud'** **![fingers-crossed-behind-back](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/fingers-crossed-behind-back.jpg?width=600&name=fingers-crossed-behind-back.jpg)** "Ad buyers need to be on the lookout for a new problem called 'declaration fraud,' where buyers paying for full-screen mobile video ads instead get itty-bitty versions that take up less than 5% of the screen," reported [AdExchanger](https://adexchanger.com/ad-exchange-news/declaration-fraud-tricks-ad-buyers-by-swapping-full-screen-video-ads-for-tiny-ones/). The article notes, however, that "It’s difficult to know if this discrepancy is intentional. Some exchanges inflate video sizes to make inventory look more appealing to buyers. But legitimate technical issues can also make it difficult to know what kind of inventory a buyer is purchasing." ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Fantasy sports apps among most popular for advertisers on iPhones in Q4 2018](https://www.pixalate.com/blog/mobile-advertising-trends-top-iphone-apps-q4-2018) [** ](https://www.pixalate.com/blog) Next Story [Gaming, TV, Education apps among most popular on iPads in Q4 2018 →](https://www.pixalate.com/blog/mobile-advertising-trends-top-ipad-apps-q4-2018) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-march-1-2019#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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