Pixalate’s March 2025 Top Grossing Mobile and CTV Apps in North America

According to Pixalate's research, the app ‘My Fitness Pal’ in Canada generated an estimated $230K in open programmatic ad revenue on the Apple App Store; ‘Free Games by PlayWorks’ led on Roku in Canada with an estimated $20K in estimated open programmatic ad revenue 

LONDON, April 15, 2025—Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the March 2025 North America Top Grossing Apps Reports for the United States and Canada. The reports cover mobile apps from the Apple App Store, Google Play Store and CTV apps from Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV stores.

The reports highlight the estimated top-grossing apps in open programmatic advertising revenue for mobile and Connected TV (CTV). In addition to the reports for the U.S. and Canada, Pixalate has also released Top Grossing Apps Reports for the UK, France, Spain, Germany, China, Japan, Singapore, India, Mexico, and Brazil.

Top Grossing Mobile and CTV Apps in March 2025 - North America

U.S.

• Mobile: Happy Color led ($5M estimated open programmatic ad revenue) on the Apple App Store, and Pocket FM: Audio Series ($4M estimated open programmatic ad revenue) is No. 1 on the Google Play Store
• CTV: Hulu led on all four CTV platforms: Roku ($79M estimated open programmatic ad revenue), Apple TV ($18M), Amazon Fire TV ($37M estimated open programmatic revenue), and Samsung Smart TV ($27M estimated open programmatic ad revenue
  
  

Canada

• Mobile: My FitnessPal ($230K estimated open programmatic ad revenue) led on the Apple App Store, and Sim City was No. 1 on the Google Play Store ($261K)
• CTV: Free Games was No. 1 on Roku ($20K) in estimated open programmatic revenue, Crackle led on Apple TV ($40K), Haystack was No. 1 on Amazon Fire TV ($40K), and SAMSUNG TV PLUS led on Samsung Smart TV ($31K)

In March 2025, Pixalate's data science team analyzed 31 billion open programmatic impressions from 6 million mobile apps, including delisted apps sourced from the Apple App Store and Google Play Store. For this research, they also examined 6,000 CTV apps and 3 billion global ad impressions across platforms such as Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.

Download the Global Top Grossing Mobile & CTV Apps:

Mobile

CTV

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  pixalate.com

Disclaimer

The content of this press release, and the Top Grossing Mobile and CTV Apps (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.