Report provides detailed rankings for ad sellers across Roku, Amazon Fire TV, Google, and Apple app stores - including breakdowns by region and device - and highlights Magnite, Comcast’s FreeWheel, InMobi, BidSwitch as top ad platforms based on CTV and mobile open programmatic ad market share.
PALO ALTO, Calif. and LONDON, August 16, 2022 -- Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the July 2022 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings feature the top SSPs by open programmatic ad market share for apps across the Roku, Amazon Fire TV, Google Play, and Apple app stores.
Pixalate announces rankings for each seller’s estimated market share of the open programmatic advertising industry across the world, including market share breakdowns by region (North America, EMEA, APAC, LATAM) for CTV and Mobile.
Top CTV SSPs by Market Share
Here are the leading CTV advertising suppliers on Roku and Amazon Fire TV devices based on estimated market share in July 2022, according to Pixalate:
Roku, North America, July 2022
In the North American market, Xumo had the biggest increase in market share since April 2022, breaking into the top 10.
Magnite - 34%
FreeWheel - 17%
Xandr Monetize - 10%
Amazon Fire TV, North America, July 2022
The ratings for Amazon Fire TV, North America remained mostly stable, with Google AdExchange making the biggest climb on the rankings list.
Magnite - 54%
FreeWheel - 11%
Google AdExchange - 5%
Top Mobile SSPs by Market Share
Here are the leading advertising suppliers on the Google Play and Apple App mobile stores based on estimated market share in July 2022, according to Pixalate:
Google Play, North America, July 2022
There were minor shuffles in Google’s rankings since April, but the top five companies remain the same.
Bidswitch - 20%
InMobi - 8%
LoopMe - 8%
Apple App Store, North America, July 2022
Moloco moved into the Apple App store top 10, coming in at #2.
InMobi - 9%
Moloco - 7%
Google AdExchange - 6%
To see full North America, EMEA, APAC and LATAM rankings for all device platforms, visit here.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising.www.pixalate.com
The content of this press release, and the SSP Market Share Rankings (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends pertaining to CTV and mobile ad sellers across apps from the Roku, Amazon, Google, and Apple app stores.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”