--- title: Get Immersed in Engagement Metrics — Now Available in Pixalate's Media Ratings Terminal (MRT) description: Discover Pixalate’s new Engagement Metrics in the Media Ratings Terminal (MRT). Track Monthly Active Users, Sessions, Retention, Ad Viewability, CTR, Ad View Time, and more across websites, mobile apps, and CTV to optimize advertising performance with actionable, programmatic insights. image: https://www.pixalate.com/hubfs/image-Sep-11-2025-09-44-51-5131-PM.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/image-Sep-11-2025-09-44-51-5131-PM.png) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [Websites](https://www.pixalate.com/blog/topic/websites) | [Audience Engagement](https://www.pixalate.com/blog/topic/audience-engagement) | 2 min read # Get Immersed in Engagement Metrics — Now Available in Pixalate's Media Ratings Terminal (MRT) Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Sep 11, 2025 6:12:59 PM The digital advertising industry is demanding more granular and informative metrics, enabling advertisers, ad platforms, and publishers to identify websites, mobile apps, and CTV apps with highly engaged consumers across the growing digital media spectrum. Derived from 88 billion impressions quarterly, Pixalate’s Audience Engagement Metrics deliver a wide breadth of actual user interaction data that can drive insights for optimizing advertising: | Websites | Mobile Apps | CTV | | --- | --- | --- | | **Audience Engagement** - Monthly Active Users - Total Sessions - Pages per Session - Session Duration **Ad Performance** - Ad Viewability - CTR (Click Through Rate) - Ads per Page - Ad View Time **Device Distribution** - Mobile - Desktop | **Audience Engagement** - Monthly Active Users - Total Sessions - Sessions per User - Session Duration **Ad Performance** - Traffic with IDFA/IDFV Flags % - CTR (Click-Through Rate) - Native % : Interstitial % - Ad View Time **Device Distribution** - Smartphone - Tablet | **Audience Engagement** - Monthly Active Users - Total Sessions - Sessions per User - Retention Rate **Ad Performance** - Native % : Interstitial % - Ads per Session | Now available in the [Media Ratings Terminal (MRT)](https://www.pixalate.com/products/mrt), Audience Engagement Metrics offer visibility into user interactions with content and ads at scale — across websites, mobile apps, and CTV. ![Website Audience Engagement Metrics](https://www.pixalate.com/hs-fs/hubfs/Website%20Audience%20Engagement%20Metrics.png?width=731&height=386&name=Website%20Audience%20Engagement%20Metrics.png) *Figure 1. A sneak peek at website audience engagement over a 30-day window.  *Actionable Insights Fueled by Programmatic Data - Leverage **Monthly Active Users**, **Total Sessions**, and **Sessions per User** in gauging media opportunities for buying or selling. - Identify apps and websites with high **CTRs**, **Ad Viewability, **and** Ad View Time** to help optimize campaign performance. - Highlight media inventory with high audience **Retention Rates** and long **Session Duration,** which can signal engaged audiences. - Analyze what ad types (**Native vs. Interstitial)** are driving engagement for optimization of future ad placements.   - Use **Ads per Page** to measure ad density and evaluate the balance between monetization and user experience. - Segment audience engagement by **country and region**, empowering advertisers and publishers to identify high-activity markets and optimize investments. - Filter by **time period** to potentially unlock seasonal or real-time optimization opportunities.  ![Mobile Audience Engagement Metrics](https://www.pixalate.com/hs-fs/hubfs/Mobile%20Audience%20Engagement%20Metrics.png?width=781&height=380&name=Mobile%20Audience%20Engagement%20Metrics.png)*Figure 2. A sneak peek at mobile audience engagement over a 30-day window. * Audience Engagement is now live in MRT. 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