Get Immersed in Engagement Metrics — Now Available in Pixalate's Media Ratings Terminal (MRT)

The digital advertising industry is demanding more granular and informative metrics, enabling advertisers, ad platforms, and publishers to identify websites, mobile apps, and CTV apps with highly engaged consumers across the growing digital media spectrum.

Derived from 88 billion impressions quarterly, Pixalate’s Audience Engagement Metrics deliver a wide breadth of actual user interaction data that can drive insights for optimizing advertising:

Now available in the Media Ratings Terminal (MRT), Audience Engagement Metrics offer visibility into user interactions with content and ads at scale — across websites, mobile apps, and CTV.

Figure 1. Key CTV engagement metrics: active users, retention, sessions, and user loyalty.

Actionable Insights Fueled by Programmatic Data

• Leverage Monthly Active Users, Total Sessions, and Sessions per User in gauging media opportunities for buying or selling.
• Identify apps and websites with high CTRs, Ad Viewability, and Ad View Time to help optimize campaign performance.
• Highlight media inventory with high audience Retention Rates and long Session Duration, which can signal engaged audiences.
• Analyze what ad types (Native vs. Interstitial) are driving engagement for optimization of future ad placements.  
• Use Ads per Page to measure ad density and evaluate the balance between monetization and user experience.
• Segment audience engagement by country and region, empowering advertisers and publishers to identify high-activity markets and optimize investments.
• Filter by time period to potentially unlock seasonal or real-time optimization opportunities. 

Figure 2. A sneak peek at website ad performance over a 30-day window. 

Audience Engagement is now live in MRT. Contact our sales team to get a demo.