Publisher Trust Indexes - January 2025
The January 2025 Publisher Trust Indexes have also arrived. These reports identify the top ranked web, mobile, and CTV apps for programmatic advertising quality. They're based on 30B+ global open programmatic impressions across 12.6M+ domains and apps in January 2025.
Download the reports here:
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Top 'Video Gaming' and 'Sports' Apps - January 2025
Announcing the top 'Video Gaming' and 'Sports' apps. In addition to our country-specific Publisher Trust Indexes, we also released category-specific reports focused on identifying the top publishers across the 'Video Gaming' and 'Sports' categories.
Download the reports here:
Delisted Mobile Apps - January 2025
Apple App Store delistings dropped 93% month-over-month, while Google Play Store delistings increased by 22%. We also released the January 2025
Delisted Mobile Apps Reports, highlighting apps that are no longer available for download on the Apple App Store and Google Play Store.
In January 2025, approximately 24k apps were delisted from the Apple App Store, a sharp decline from 337k in December 2024. Meanwhile, 82k apps were removed from the Google Play Store, up from 64k the previous month.
For more details, download the full January 2025 reports:
Programmatic Ad Seller Misrepresentation - Q4 2024
39% of mobile app traffic failed Pixalate’s SCO Verification due to unauthorized sellers. Our team examined unauthorized sellers in the open programmatic advertising supply chain across desktop and mobile web, mobile app, and CTV app traffic.
For these reports, we analyzed 10B+ programmatic ad impressions containing the OpenRTB SupplyChain Object (SCO) during Q4 2024. Among other findings, we discovered that 10% of web traffic failed Pixalate’s SCO Verification due to unauthorized sellers, along with 39% of mobile app traffic and 21% of CTV app traffic.
Download the complete reports here:
CTV and Mobile App Manual Reviews
Pixalate's Trust & Safety Advisory Board regularly publishes manual reviews where they assess an app’s child-directedness:
You can search Pixalate's entire catalog of reviews on our CTV and Mobile App Review Page.
Pixalate's Recent Media Citations
Finally, Pixalate's data was recently cited by both Business Insider and Investing.com to support their coverage of Magnite's partnership deal with Elon Musk's X. Here's what they had to say:
- Business Insider: "Magnite operates a supply-side platform, technology that helps web publishers, app developers, and streaming TV providers manage and sell advertising. It's one of the largest SSPs in the US by market share, according to the analytics platform Pixalate." Read more.
- Investing.com: "The partnership is significant for Magnite, which holds a substantial portion of the US market share among supply-side platforms (SSPs), as per Pixalate's analytics. The deal with X is poised to provide advertisers with more control over their media buys, including the choice to include or exclude X's inventory from their selections." Read more.