Pixalate Week in Review: December 5 - 9, 2022

This week's review of ad fraud and privacy in the digital advertising space:

Pixalate’s October 2022 vMVPD CTV App Bundle ID Mapping Report: Sling, Fubo, Dish, Xumo Have 1.6K Bundle IDs across Roku and Fire TV

In this new report, Pixalate is expanding on its initial Bundle ID research by digging deeper into the app category most impacted by Bundle ID sprawl: Virtual MultiChannel Video Programming Distributor (vMVPD) apps.

Bundle IDs in CTV Apps 

• Around 12% of Roku and Amazon Fire TV apps are referred to by 3+ Bundle IDs.
  • Ideally, each CTV app would be referred to by just one Bundle ID.
• Around 77% of estimated programmatic ad spend goes to apps with multiple Bundle IDs.
  
  

Pixalate Releases November 2022 Connected TV (CTV) App Spoofing Report for Roku, Amazon Fire TV App Stores: Comedy Central Sees Spoofing Rate Rise to 50-75% on Roku

Pixalate released the November 2022 edition of our CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the Connected TV (CTV) open programmatic advertising marketplace.

Children’s Online Privacy Compliance Teacher Reviews for Google App Store: 'Transporter 3D' and 'Video Player All Format'

Pixalate continued its Mobile App Manual Reviews According to COPPA series, containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness. This week we reviewed Google Play apps Transporter 3D and Video Player All Format. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to each app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children). Read the full review here.

Pixalate Releases Q3 2022 Seller Trust Indexes and SSP Market Share Rankings: Magnite, FreeWheel Lead in CTV

Pixalate released the Q3 2022 Seller Trust Indexes — including the Connected TV Seller Trust Index (CSTI), Mobile Seller Trust Index (MSTI), and Global Seller Trust Index (GSTI).

Pixalate Q2 2022 IVT Benchmarks: Mobile Apps With App-Ads.txt Have 21% Less IVT

Pixalate published the Q2 2022 Invalid Traffic (IVT) Benchmarks report last month, describing IVT distribution in programmatic advertising impressions. It covered a wide variety of data points, so we decided we would break it down further and highlight some interesting topics. 

Conducting a comparison of mobile apps with app-ads.txt and apps without app-ads.txt across the Apple and Google App stores, we found the Q2 2022 average IVT rates across both mobile app stores was 28%, with iOS at 32% and Android at 26%.

Pixalate’s Q3 2022 Social Media IVT Insights: Why Apps Like Twitter & YouTube Had 6x Higher IVT Rates on Web vs. Mobile Apps

Pixalate published the Q3 2022 Social Media IVT Report last month, analyzing the distribution of Invalid Traffic (IVT) associated with social media websites and apps.

The report found that, typically, web traffic on social media sites have higher IVT compared to mobile app traffic for the same social media platform. The differences were particularly pronounced on two social media platforms - Twitter and YouTube.