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October 2022 CTV Bundle ID Mapping Report


Pixalate's October 2022 CTV Bundle ID Mapping Report provides data to highlight the problematic state of Bundle IDs in the Connected TV (CTV) ad ecosystem.

Key Findings:

  • Around 12% of Roku and Amazon Fire TV apps are referred to by 3+ Bundle IDs.
  • Around 77% of estimated programmatic ad spend goes to apps with multiple Bundle IDs.
  • vMVPD apps have an average of 15 Bundle IDs, according to Pixalate’s data, compared to 1.5 for non-vMVPD apps.
In case you missed it, find out more in the October 2022 CTV Bundle ID Blog

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