This week's review of ad fraud and quality in the digital advertising space.
Join Pixalate and Basis (formerly Centro) for a webinar on Wednesday, December 15, 2021, at 1 pm ET (UTC-5), for a breakdown of how to use programmatic Supply Path Optimization (SPO) to wrangle ad fraud in 2022.
Pixalate recently introduced the ad industry’s first ad fraud Supply Path Optimization (SPO) technology, which enables buyers and sellers to pick higher quality paths of delivering programmatic ads across CTV, mobile apps, and websites. Pixalate analysis reveals that overall IVT increases by 75% when going through 4 hops (compared to 1 or 2) and 71% through an incomplete path (a path in which every link in the chain does not use the SupplyChain Object).
"The Competition and Markets Authority (CMA) said that it had come to the decision after its investigation found an acquisition could harm competition between social media platforms, and that its concerns “can only be addressed by Facebook selling Giphy in its entirety to an approved buyer," informs The Verge.
The rebound of ad spend worldwide was enormous in 2021. "Traditional ad, digital ad, and total ad spending will all post their highest rates of increase" since eMarketer started to measure these rates in 2011.
The CMA "published a 125-page document outlining the next phase of its ongoing antitrust investigation into Google’s Privacy Sandbox," informs AdExchange. "The document contains an updated set of commitments from Google designed to prevent the company from developing its Privacy Sandbox proposals in ways that impede competition."
This week, Pixalate released three blogs revealing insights about CTV and mobile apps, as well as publicly traded companies owning the most quality CTV apps for advertisers in October 2021 in North America:
See full rankings here for free.