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Pixalate's Harris Poll Survey Recap: Children's Privacy in Mobile Apps

Mar 1, 2022 1:30:00 PM

President Biden Vows to Fight Children’s Privacy in Last Night's SOTU; Pixalate and Harris Poll Survey Finds Striking Data to Support This Initiative

Pixalate released the results of a Harris Poll survey examining American parents’ views about children’s online privacy. Here are the most critical discoveries:

  • Nearly all American parents* (94%) say their children under 13 use online apps, with top apps used being video streaming (64%), video gaming (58%) and show/movie streaming (58%)
  • Less than half of parents whose children under 13 use online apps (48%) say they monitor their children’s activities on apps daily, and more than 1 in 5 (21%) say they never check to see if those apps track their children’s precise GPS location
  • Four in 5 parents whose children under 13 use online apps (80%) say they worry about their children’s privacy when using those apps
  • Nearly 3 in 4 parents whose children under 13 use online apps (73%) say they are concerned about their children’s location being tracked by those apps; those residing in urban or rural areas are more likely than those residing in suburban areas to share this sentiment (88% and 87% vs. 73%)

*defined as those who are parents of children under age 13

Read our press release to learn more.

Survey Methodology

This survey was conducted online within the United States by The Harris Poll on behalf of Pixalate from February 10-14, 2022, among 465 U.S. adults ages 18 and older who are parents of children under age 13, among whom 435 say their children under 13 use online apps. This online survey is not based on a probability sample, and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact .
 

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

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