President Biden Vows to Fight Children’s Privacy in Last Night's SOTU; Pixalate and Harris Poll Survey Finds Striking Data to Support This Initiative
Pixalate released the results of a Harris Poll survey examining American parents’ views about children’s online privacy. Here are the most critical discoveries:
Nearly all American parents* (94%) say their children under 13 use online apps, with top apps used being video streaming (64%), video gaming (58%) and show/movie streaming (58%)
Less than half of parents whose children under 13 use online apps (48%) say they monitor their children’s activities on apps daily, and more than 1 in 5 (21%) say they never check to see if those apps track their children’s precise GPS location
Four in 5 parents whose children under 13 use online apps (80%) say they worry about their children’s privacy when using those apps
Nearly 3 in 4 parents whose children under 13 use online apps (73%) say they are concerned about their children’s location being tracked by those apps; those residing in urban or rural areas are more likely than those residing in suburban areas to share this sentiment (88% and 87% vs. 73%)
*defined as those who are parents of children under age 13
This survey was conducted online within the United States by The Harris Poll on behalf of Pixalate from February 10-14, 2022, among 465 U.S. adults ages 18 and older who are parents of children under age 13, among whom 435 say their children under 13 use online apps. This online survey is not based on a probability sample, and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please firstname.lastname@example.org.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”