This week's review of ad fraud and privacy in the digital advertising space:
On Wednesday, April 24th, Pixalate’s VP of Platform Growth and Research, Tyler Loechner, was joined by Amit Shetty, VP of Product, and Melwin James Poovakottu, Director of Data Science, to discuss Made-for-Advertising (MFA), its impact on the CTV, web, and mobile app ecosystems, and Pixalate’s solutions for how to deal with it.
A recording of the webinar can be found here:
To follow along with the discussion, we recommend downloading the following free MFA reports:
Pixalate released the Q1 2024 CTV Supply-Side Platform (SSP) Market Share Reports ranking SSPs based on their share concerning voice of open programmatic ads sold on apps from the Apple TV App Store, Roku Channel Store, Samsung TV Smart Hub App Store, and Amazon Fire TV App Store.
We released the Q1 2024 Mobile Supply-Side Platform (SSP) Market Share Reports ranking SSPs based on their share of voice of open programmatic ads sold on apps from the Apple App Store and Google Play Store, as measured by Pixalate. Download the reports below.
The Q1 2024 Global Top Grossing Connected TV Apps Benchmark Reports include estimates on top grossing apps in open programmatic advertising by global region across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV. Download the reports below:
We released the Q1 2024 CTV Top Invalid Traffic Types on Samsung Smart TV, Amazon Fire TV, Apple TV, and Roku. The report covers invalid traffic (IVT) and ad fraud across CTV app stores, including the number of distinct apps impacted. Download the reports below:
We released the Q1 2024 Mobile’s Top Invalid Traffic Types on the Google Play Store and Apple App Store covers APAC, North America, EMEA, LATAM, and Globally. Download the reports below:
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page