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Programmatic Sellers & Web MFA Report


Pixalate's May 2024 Web MFA Risk Analysis: Open Programmatic Sellers Report includes top sellers by estimated MFA ad spend, sellers MFA market share of voice (SOV), and the top ad platforms (SSPs) selling ads on MFA websites. MFA websites and apps can feature intrusive advertising techniques like pop-up ads, auto-play videos, or ads restricting access to content, often resulting in a poor advertising-to-attention ratio.

Our data science team analyzed over 300 million open programmatic ad impressions globally from May 2024 to compile this research.

Download the May 2024 Web MFA Risk Analysis Report free today.

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