This week's review of ad fraud and privacy in the digital advertising space.
CTV Device Market Share Reports - Q1 2025
Discover which CTV devices drive the most open programmatic ad traffic. Pixalate’s CTV Device Market Share reports offer key insights for advertisers and stakeholders navigating the evolving CTV advertising landscape in 2025.
These reports are based on time series data from Q1 2024 to Q1 2025, ranking devices by their quarterly share of voice (SOV) in open programmatic advertising globally and across the United States, United Kingdom, Canada, and Mexico.
Download the latest reports here:
Top Grossing CTV & Mobile Apps - March 2025
These apps generated the most revenue through open programmatic advertising. Alongside the CTV Device Market Share rankings, we also revealed the top-grossing CTV and mobile apps across 16 countries.
The rankings are based on an analysis of 30B+ impressions from 6M+ apps. Estimated programmatic ad spend was calculated using proprietary statistical models that factor in monthly active users (MAU), average session duration per user, average category CPM, and ad density.
You can download the rankings here: