Welcome to Pixalate’s CTV & Mobile App Manual Reviews According to COPPA, a series containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness.
The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at ratings.pixalate.com.
This post takes a look at a popular game from the Roku Channel Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
Manually reviewed in this post
The 10 COPPA Rule factors
The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the COPPA Rule.
Reviewed by: Crystal Pearson
Manual Review: Zo Zo Zombie
Likely audience after manual review
- Developer: PlayWorks Digital LTD
- Roku App ID: 631834
- Crystal’s Take: A silly, physical humor animation with a cute zombie who uses his body as tools and gadgets to do good with his best human friend. Visually it is similar to anime and child directed.
COPPA factors used to determine audience
The screenshots for Zo Zo Zombie have animations that include young children, school, and interesting animated characters with fun adventures. The subject matter builds on the funny antics of the characters trying to help and ends up learning a lesson.
On the Roku App Store landing page for this app, the app description says, “Zo Zo Zombie trying his best to do good but always ends up in pieces.” In each episode, Isamu and Zo Zo Zombie are always determined to save the day through all their mistakes, from needing to mail a card to grandma to unintentionally starting an underwater war while fishing and helping build a new skate park. This description supports the idea that the target audience for this content is children.
Screenshots of Zo Zo Zombie:
About Pixalate’s Trust & Safety Advisory Board
Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.
This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.