The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public atratings.pixalate.com.
This post takes a look at a popular game from the Roku Channel Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
Crystal’s Take:A silly, physical humor animation with a cute zombie who uses his body as tools and gadgets to do good with his best human friend. Visually it is similar to anime and child directed.
COPPA factors used to determine audience
The screenshots for Zo Zo Zombie have animations that include young children, school, and interesting animated characters with fun adventures. The subject matter builds on the funny antics of the characters trying to help and ends up learning a lesson.
On the Roku App Store landing page for this app, the app description says, “Zo Zo Zombie trying his best to do good but always ends up in pieces.” In each episode, Isamu and Zo Zo Zombie are always determined to save the day through all their mistakes, from needing to mail a card to grandma to unintentionally starting an underwater war while fishing and helping build a new skate park. This description supports the idea that the target audience for this content is children.
Screenshots of Zo Zo Zombie:
About Pixalate’s Trust & Safety Advisory Board
Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”