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Pixalate's COPPA Manual Reviews: ‘Wildscapes'

May 9, 2024 12:00:00 PM

Welcome to Pixalate’s CTV & Mobile App Manual Reviews According to COPPA, a series containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness.

The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at ratings.pixalate.com.

This post takes a look at a popular mobile app (1 million+ downloads) from the Google Play Store and Apple App Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).

Manually reviewed in this post

The 10 COPPA Rule factors

The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the COPPA Rule.

Reviewed by: Crystal Pearson

Crystal Pearson

Manual Review: Wildscapes

Likely audience after manual review

  • Google Developer: Playrix
  • Apple Developer: PLR Worldwide Sales Limited
  • Google Bundle ID: com.playrix.zoo_m3.gplay
  • Apple Bundle ID: 1199882006
  • Privacy Policy
  • Crystal’s Take: Wildscapes is a fun and addictive puzzle game in which players restore a zoo.

COPPA factors used to determine audience

 and  and

Wildscapes is a charming and interactive game in which players repair a zoo for people to visit. The objective is to have people there for them to spend their cash so the player can fix the zoo considerably more. In the gameplay, players start with one animal and throughout the game more is added to design an amazing zoo. Gameplay includes creating everything from the ground up and selecting different animals, playgrounds, cafes, and decorations. Players will play match 3 puzzles that get increasingly harder throughout the game. The visual content has a colorful and entertaining graphic design in this casual game. The characteristics have child-oriented animation. Players get to use their imagination as they construct a zoo and pack it with animals.

Players have to solve classic Match 3 puzzles to earn stars and coins to buy the things needed for the zoo. The more a player fulfills the requirements of the puzzles, the zoo grows progressively better.

There is no age gate but those under 13 are allowed to use the app with age and confirmation of privacy policy. The app does have in-app purchasing. It is rated E for Everyone in the Google Play store and 4+ in the iOS store.


The developer’s privacy policy states, “No one under the age of 16 may provide any personal data…we do not knowingly collect or solicit personal data or knowingly allow such persons to use our services.”

Find Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page

Screenshots of Wildscapes

About Pixalate’s Trust & Safety Advisory Board

Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.


This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.

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