The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public atratings.pixalate.com.
This post takes a look at a popular mobile app (1 million+ downloads) from the Google Play and Apple App Stores. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
Crystal’s Take: A colorful puzzle game that helps build persistence and thinking skills through simple yet habit-forming, matching puzzle games in an enchanted land with delicious treats.
COPPA factors used to determine audience
The gameplay screenshots for Craft Candy Match 3 Game include animated animal characters and magical witches who have defined physical responses with visually eye-catching radiant fun graphics and illustrations. It has adorable graphics and images of characters such as the assistant cute cat and a bubbly witch. They have bubbly happy physical expressions when you win or if you can’t move the levels. The app store description says, “toss bubbles around to solve the puzzles and save characters.” The language is directed at adults and children. It is entertaining, and fun for all ages.
The sounds are of fireworks, whimsical instruments, and joyous voices cheering you on.
The game has the player matching candies on a grid by dragging them either vertically or horizontally. In each stage, you have to clear a specific number of candies and shapes. When you clear a stage you earn potions. Between levels, players use the potions for either power-ups or extra lives.
This game is rated E for Everyone in the Google Play Store and 4+ in the Apple Store. There is an age gate. There is evidence that children use the app. The review posted in April of 2019 in the Google Play store says, “ right now is monie and grandkids' new favorite game.”
Screenshots of Craft Candy - Match 3 Game
About Pixalate’s Trust & Safety Advisory Board
Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.
This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”