"Pixalate has uncovered what it says is a ‘sophisticated’ mobile app fraud potentially costing advertisers up to $75 million a year if allowed to run unchecked," wrote Which-50, reporting on Pixalate's recent discovery of apparent mobile app laundering.
"The company says it discovered that Android app, MegaCast which allows users to broadcast content to Google’s Chromecast, was using ‘mobile app laundering’ to generate fraudulent ad impressions," the article continued.
According to Which-50, "MegaCast is developed by a company called Messamta which according to Whois.com registered its domain in Russia, although the phone number seems to be Bulgarian." The article added: "The postcode of 111111 does not inspire confidence."
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”