On Tuesday, March 29, 2022, Pixalate’s SVP of Public Policy and COPPA Compliance, Allison Lefrak, joined Alison Pepper of 4A’s and Mamie Kresses of CARU, for a webinar to discuss consumer privacy and COPPA (Children’s Online Privacy Protection Act) compliance in the programmatic advertising space.
The panelists discussed best practices for data privacy and interest-based advertising, lessons learned from the Federal Trade Commission’s recent COPPA enforcement actions, the future of COPPA Safe Harbor Programs and predictions for what’s in store for privacy regulation in 2022, particularly for children’s privacy.
You can view the full webinar on Pixalate’s YouTube page [LINK].
Regarding the FTC’s $1.5 million settlement with Weight Watchers for violating COPPA, Allison Lefrak shared:
Regarding children’s privacy, Lefrak continued:
Mamie Kresses shared her thoughts about how the FTC will interpret third parties’ roles in potential COPPA violations:
Kresses on Proposed Legislation:
In relation to federal privacy law, Pepper remarked:
Pepper touched more on KOSA:
Recommendations for the Ad Tech Industry to Improve Privacy Protections:
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”