Below you’ll find the individual lists of the top 10 trending apps for Android smartphones and tablets in EMEA from April 2018, based on programmatic video advertising share of voice.
Android devices account for the vast majority of the mobile market in the EMEA region. Given this, we have decided to share Android-specific rankings.
You can download the full list of the top 30 trending apps for each device here:
EMEA's trending Android smartphones apps: Video advertising, April 2018
According to Pixalate's data, Top Eleven 2018, an app in which players manage a soccer team, was the top trending app on Android smartphones in EMEA in April 2018, based on programmatic video ad volume. Top Eleven 2018 had a market share of 13.9%.
A trio of word-based games, including Wordscapes (4.9% market share), Word Connect (1.8%), and SCRABBLE™ (1.8%) all ranked in the top 10.
EMEA's trending Android tablet apps: Video advertising, April 2018
According to Pixalate's data, Talking Tom Gold Run was the top app on Android tablets in EMEA in April 2018, based on programmatic video ad volume, with a market share of 9.1%.
Top Eleven 2018 ranked second, with a market share of 6.3%. It was the top app on Android smartphones.
Pixalate examined mobile in-app video advertisements sold via programmatic channels in the EMEA region (Europe, the Middle East, and Africa) on Android devices throughout April 2018 for this study. The data is based on activity within apps that engage in programmatic advertising in the open marketplace. Invalid Traffic (IVT) — including General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) — were removed prior to ranking the apps. Each app's "Share of Voice" is determined based on programmatic display ad volume as measured by Pixalate. The data contained herein is based solely on Pixalate's Share of Voice analysis of programmatic advertising impressions in April 2018, and any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”