--- title: Top 10 Apps on Amazon Fire TV for Advertising in North America, April 2021 description: In this blog, you will find insights about the top 10 Amazon Fire TV apps with the highest overall ad quality in April 2021 for North America. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/amazon-top-10-april-2021-north-america-cover.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [Rankings](https://www.pixalate.com/blog/topic/rankings) | 3 min read # Top 10 Apps on Amazon Fire TV for Advertising in North America, April 2021 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jun 2, 2021 9:00:00 AM The [Pixalate Publisher Trust Index](https://info.pixalate.com/global-publisher-trust-index) is the ad industry’s first quality ranking system for mobile and Connected TV (CTV) apps. In this blog, you will find insights about the top 10 Amazon Fire TV apps with the highest overall ad quality in April 2021 for North America. Quality is determined based on Pixalate’s analysis of a variety of metrics, including ad fraud, popularity, user engagement, and more. Learn about our methodology [here](https://info.pixalate.com/publisher-trust-index-methodology) and [create a free account](https://account.pixalate.com/signup) to see the full Pixalate Top 100™ [rankings.](https://www.pixalate.com/rankings/?group=ctv&reportId=publisherTrustIndex) [![Create Free Account & See The Rankings](https://no-cache.hubspot.com/cta/default/2364596/b5834aeb-9fa2-42f8-ba91-558c2fd5bbb6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/b5834aeb-9fa2-42f8-ba91-558c2fd5bbb6) ## **Top 10 Amazon Fire TV apps in April 2021, North America** Knowledge about shopping preferences is not Amazon's only strength. Amazon Fire TV offers a growing app ecosystem that enables advertisers to reach their CTV audience through programmatic channels. Pixalate rated more than 1,000 apps available in the Amazon Fire TV in metrics including invalid traffic (IVT), user engagement, popularity, and ad density. Here are the top 10 performers in North America, from April 2021: ![amazon-top-10-april-2021-north-america](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/amazon-top-10-april-2021-north-america.png?width=624&name=amazon-top-10-april-2021-north-america.png) Philo gained the first spot in the Pixalate Top 100™ among Amazon Fire TV apps in April 2021, North America. Excellent performance in all metrics allowed Philo to achieve the highest mark in all categories. In all, five apps from the top 10 rankings obtained the same achievement: - [Philo](https://pixalate.com/ctv-details/?appid=B07BKPFXTJ&os=firetv®ion=GLOBAL&appName=Philo:%20Live%20&%20On-Demand%20TV&developerNamePHILO) - [PlutoTV](https://pixalate.com/ctv-details/?appid=B00KDSGIPK&os=firetv®ion=GLOBAL&appName=Pluto%20TV%20-%20It%E2%80%99s%20Free%20TV&developerNamePluto%20TV) - [CNNgo](https://pixalate.com/ctv-details/?appid=B076TCPKJT&os=firetv®ion=GLOBAL&appName=CNNgo&developerNameCNN%20Interactive%20Group,%20Inc.) - [fuboTV](https://pixalate.com/ctv-details/?appid=B019DCHDZK&os=firetv®ion=GLOBAL&appName=fuboTV:%20Watch%20Live%20Sports,%20TV%20Shows,%20Movies%20&%20News&developerNamefuboTV) - [Sling TV](https://pixalate.com/ctv-details/?appid=B00ODC5N80&os=firetv®ion=GLOBAL&appName=Sling%20TV&developerNameSling%20TV%20LLC) ## **The full Pixalate Top 100™ ranking helps advertisers find new Roku apps** The top 10 is not the only place to find quality ad inventory. Outside the top 10, there are four apps that secured the highest grade in all measured categories: - [Frndly TV](https://pixalate.com/ctv-details/?appid=B07VC9NCQN&os=firetv®ion=GLOBAL&appName=Frndly%20TV&developerNameFrndly%20TV) (Movies and TV) - [WSB Now](https://pixalate.com/ctv-details/?appid=B01D107USK&os=firetv®ion=GLOBAL&appName=WSB%20Now%20%E2%80%93%20Channel%202%20Atlanta&developerNameCox%20Media%20Group%20Television) – Channel 2 Atlanta (News) - [FOX Sports](https://pixalate.com/ctv-details/?appid=B00I5VT8KY&os=firetv®ion=GLOBAL&appName=FOX%20Sports:%20Stream%20live%20NASCAR,%20Boxing,%20College%20Basketball,%20Soccer%20and%20more.%20Plus%20get%20scores%20and%20news!&developerNameFOX%20Sports%20Media%20Group) (Sports) - [Animal Planet GO](https://pixalate.com/ctv-details/?appid=B06XJB3V8T&os=firetv®ion=GLOBAL&appName=Animal%20Planet%20GO&developerNameDiscovery%20Communications) (Movies and TV) The Pixalate Top 100™ can be utilized to identify apps that are strong in quality-based metrics that go beyond traditional reach figures. Twelve apps in the Pixalate Top 100™ obtained the highest grade in the user engagement and popularity categories, including the nine mentioned above and: - [HappyKids.tv](https://pixalate.com/ctv-details/?appid=B00G0VJ52C&os=firetv®ion=GLOBAL&appName=HappyKids.tv%20-%20Popular%20Shows,%20Movies%20and%20Educational%20Videos%20for%20Children&developerNameFuture%20Today%20Inc) (Movies and TV) - [VIX](https://pixalate.com/ctv-details/?appid=B072QYQ43R&os=firetv®ion=GLOBAL&appName=VIX%20-%20CINE.%20TV.%20GRATIS&developerNameVix%20Inc) (Movies and TV) - [Rakuten Viki](https://pixalate.com/ctv-details/?appid=B00891L272&os=firetv®ion=GLOBAL&appName=Rakuten%20Viki%20-%20Free%20TV%20Drama%20&%20Movies&developerNameViKi,%20Inc) (Movies and TV) By looking outside the top 10, advertisers may be able to identify traffic sources to target more specific or engaged audiences, such as sports fans, local communities, or nature lovers.  **About Pixalate’s Publisher Trust Index** Pixalate’s Publisher Trust Index is a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem.  While traditional ranking systems use a quantitative-based approach, Pixalate uses proprietary algorithms to measure a range of quality metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach, viewability, and [more](https://info.pixalate.com/publisher-trust-index-methodology). The [Pixalate Top 100™](https://info.pixalate.com/global-publisher-trust-index) rankings span 35+ different app categories, including IAB 2.2 taxonomies, across four regions: North America, EMEA, APAC, and LATAM. [![Create Free Account & See The Rankings](https://no-cache.hubspot.com/cta/default/2364596/b5834aeb-9fa2-42f8-ba91-558c2fd5bbb6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/b5834aeb-9fa2-42f8-ba91-558c2fd5bbb6) **Disclaimer** *The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Top 10 Apps on Roku for Advertising in North America, April 2021](https://www.pixalate.com/blog/top-10-apps-roku-april-2021-north-america) [** ](https://www.pixalate.com/blog) Next Story [Top 10 Apps on Google Play Store for Advertising in North America, April 2021 →](https://www.pixalate.com/blog/top-10-apps-google-play-store-april-2021-north-america) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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