If you are a Publisher and would like to claim ownership of an app or apps in the Media Ratings Terminal (MRT), you may submit a request (which will then be vetted thoroughly by the Pixalate support team).
Pixalate’s Media Ratings Terminal (MRT) offers unique granular insights across mobile/connected TV (CTV) apps and desktop/mobile web domains. The MRT platform organizes and presents data from a variety of sources, including app store profiles and registration data, along with Pixalate analytics data (e.g., invalid traffic (IVT) levels, brand safety risk, share of voice, etc.) and supply quality ratings.
What are the benefits of claiming an app?
Claiming ownership of an app or a set of apps in the MRT offers the following key benefits:
Access to Publisher Diagnostic Reports: The Publisher Diagnostic Report is a free emailed report and the first step toward knowing and understanding your scores and ranking in Pixalate’s Publisher Trust Index (PTI). It includes customized suggested remediation steps to potential issues identified by Pixalate that may be negatively contributing to the app’s overall score in the PTI.
Escalated Data Update and Re-Evaluation Requests: If you are a Publisher and believe that information presented in our Media Ratings Terminal (MRT) is not current or requires re-evaluation, you may submit a request to have it reviewed by the Pixalate support team. Learn more here.
After registering, visit your app’s details page and a button to “Get Your Report” should be available. Clicking this button will redirect you to a form where you may submit pertinent info that will be reviewed thoroughly by the Pixalate support team.
Who can submit an app ownership claim?
To expedite the review, employees that are Director-level or higher are encouraged to submit the ownership claim and to provide as many details on the form as possible.
What happens after submission of a claim request?
Once the Pixalate support team receives a claim request, it will be placed in a queue. Our representatives may reach out to gather more information to help validate your claim. We will endeavor to process claims expeditiously, but the volume of claims recently submitted to the queue will affect resolution times.
After the claim has been reviewed and approved, a Publisher Diagnostic Report will be delivered to the email address on record.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”