--- title: "Pixalate Week in Review: May 14 - May 18, 2018" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 14-18 May 2018. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/reform.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/reform.png) [In the News](https://www.pixalate.com/blog/topic/in-the-news) | 3 min read # Pixalate Week in Review: May 14 - May 18, 2018 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) May 18, 2018 3:48:28 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. The top 10 trending mobile apps in display advertising** ![April-2018-trending-mobile-apps-(display)-blog-header (1)](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/April-2018-trending-mobile-apps-(display)-blog-header%20(1).png?width=640&name=April-2018-trending-mobile-apps-(display)-blog-header%20(1).png) Pixalate this week [released](https://www.pixalate.com/top-10-mobile-apps-programmatic-display-advertising-united-states-april-2018) the top trending mobile apps based on programmatic display advertising share of voice. These Share of Voice rankings drive home the fundamental fact that the mobile app world is still opaque, and that perception can be quite different from reality when it comes to the apps you think are most popular versus those that receive the most (programmatic) advertising. Knowing where the majority of programmatic ads are delivered across apps and devices is one step in clarifying the app advertising ecosystem and smarter inventory selection. ### **2. Cisco pulls its ads from YouTube** **![youtube-on-smartphone-app-screen](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/youtube-on-smartphone-app-screen.png?width=640&name=youtube-on-smartphone-app-screen.png)** "Cisco [recently] said in a statement ... that it has 'temporarily paused advertising on YouTube due to instances where third party partners did not meet our brand guidelines,'" wrote [CNN Tech](http://money.cnn.com/2018/05/11/technology/cisco-youtube-no-ads/index.html). The company "stopped running ads on YouTube after some of them appeared on channels promoting extremist content," the article noted. ### **3. 'Scale of abuse': Facebook deleted or added warnings to about 29 million posts** ![facebook-messages](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/facebook-messages.png?width=640&name=facebook-messages.png) "Facebook says it deleted or added warnings to about 29 million posts that broke its rules on hate speech, graphic violence, terrorism and sex, over the first three months of the year," reported [BBC](http://www.bbc.com/news/technology-44122967). "It is the first time that the firm has published figures detailing the scale of efforts to enforce its rules," per the article. BBC noted that "[Facebook] estimates about 3% to 4% of all active users on Facebook are fake, and said it had taken 583 million fake accounts down between January and March." ### **4. WFA calls for advertisers to unite and demand reform in digital advertising** **![reform](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/reform.png?width=640&name=reform.png) ** "The World Federation of Advertisers has published its Global Media Charter, a written call to arms designed to engender reform of the digital ad ecosystem to the benefit of both brands and consumers," wrote [The Drum](http://www.thedrum.com/news/2018/05/17/advertisers-unite-demand-digital-ad-ecosystem-reform). "Setting out eight ‘Principles for Partnership’, the document seeks to build on concerns raised by Procter & Gamble, Unilever and others on the issues of transparency, brand safety, ad fraud and viewability by creating a mandatory framework that all agencies, ad tech firms and media platforms must comply with to secure future ad revenue." ### **5. Inside the world of the ad-blocking champions** ![block-ads-ad-blocking-blocker](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/block-ads-ad-blocking-blocker.png?width=640&name=block-ads-ad-blocking-blocker.png) In this piece, [Bloomberg](https://www.bloomberg.com/news/features/2018-05-10/inside-the-brotherhood-of-pi-hole-ad-blockers) takes a deep dive into the "brotherhood of the ad blockers." The article notes that while ad-blocking is an "existential crisis" for the advertising industry, it's nothing but a sport for the "Pi-hole community." "Pi-hole (as in 'shut your …') is a free, open source software package designed to run on a Raspberry Pi, a basic computer that’s popular with DIYers, fits in the palm of your hand, and retails for about $35," wrote Bloomberg. "Most ad blockers have to be installed on individual devices and work only in web browsers, but Pi-hole blocks ads across an entire network, including in most apps." *Sign up for our blog to stay updated with new stats, trends, and analysis of digital ad fraud.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Top 10 trending apps in display advertising: April 2018](https://www.pixalate.com/blog/top-10-mobile-apps-programmatic-display-advertising-united-states-april-2018) [** ](https://www.pixalate.com/blog) Next Story [Pixalate is GDPR ready; this is what that means for our partners →](https://www.pixalate.com/blog/pixalate-gdpr-ready-what-it-means) ## You May Also Like These Stories on In the News [![](https://www.pixalate.com/hubfs/EU-US%20Data%20Privacy%20Framework_%20Cover%20Graphic.png) ](https://www.pixalate.com/blog/eu-us-data-privacy-adequacy-decision-introduces-new-framework) [In the News](https://www.pixalate.com/blog/topic/in-the-news) ### [EU-US Data Privacy Adequacy Decision Introduces New Framework for Free Flow of Personal Data Between Europe and USA](https://www.pixalate.com/blog/eu-us-data-privacy-adequacy-decision-introduces-new-framework) Jul 21, 2023 8:00:00 AM | 6 min read [![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/iOS%20Adoption%20Graphic.png) ](https://www.pixalate.com/blog/ios16-adoption-rates) [In the News](https://www.pixalate.com/blog/topic/in-the-news) ### [Apple iOS 16 Adoption Trends: 23% of Users Upgraded Within 3 Weeks of Launch; Pixalate Finds 16.6% Reduction in Ad Fraud on Updated Devices](https://www.pixalate.com/blog/ios16-adoption-rates) Oct 4, 2022 8:00:00 AM | 2 min read [![](https://www.pixalate.com/hubfs/Piotr%20-%20Blog%20Graphics%20(2)-1.png) ](https://www.pixalate.com/blog/coppa-vs-caadc) [In the News](https://www.pixalate.com/blog/topic/in-the-news) ### [A Quick Guide to the Children’s Online Privacy Protection Act (COPPA) vs the California Age-Appropriate Design Code (CA AADC)](https://www.pixalate.com/blog/coppa-vs-caadc) Sep 21, 2022 8:00:00 AM | 4 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-may-18-2018#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *