Pixalate Blog

Pixalate’s March 2025 Top Grossing CTV Apps

Written by Pixalate | Apr 28, 2026 1:00:00 PM

According to Pixalate's research, ‘SAMSUNG TV PLUS’ was No. 1 on Samsung Smart TV in the UK and Canada

LONDON, April 28, 2026 Pixalate, an ad fraud and privacy compliance platform, today released the March 2026 Global Top Grossing Connected TV (CTV) Apps Reports for the United States (U.S.), the United Kingdom (UK), Canada, and Mexico.

The reports highlight the estimated top-grossing open programmatic CTV apps on Roku, Apple TV, Samsung Smart TV and Amazon Fire TV.

Top Grossing CTV Apps in March 2026

U.S:

  • Hulu led on all four CTV platforms: Roku ($70M estimated open programmatic ad revenue), Apple TV ($38M), Amazon Fire TV ($42M estimated open programmatic revenue), and Samsung Smart TV ($21M estimated open programmatic ad revenue)

Mexico:

Canada:

United Kingdom:

In March 2026, Pixalate's data science team analyzed over 2 billion global open programmatic impressions from over 4K CTV apps across Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.

Download the Global Top Grossing CTV Apps in March 2026:

 

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  pixalate.com

Disclaimer

The content of this press release, and the March 2026 Global Top Grossing CTV Apps Reports (the “Reports”), reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as “ad fraud.” Also per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”