Pixalate's June 2026 Recap: OpenEPG™ Index + How to Identify Bundle ID Fraud in CTV Webinar, and more

Pixalate recently launched the OpenEPG™ Index — the programmatic ad industry’s first free, public benchmark of streaming TV in the U.S., ranked by estimated consumer reach and open programmatic ad spend across both small & large screens.

State of Streaming TV Ad Spend - May 2026

The May 2026 State of Streaming TV Ad Spend Report is now available, revealing the rise of mobile OTT streaming, an audience legacy panels largely miss.

May 2026 Key Highlights (U.S.): 

• The  Mobile Surge: 70% of streaming reach is now on small screens.
• Android Dominance: Android devices drove 51% of U.S. streaming TV open programmatic ad spend—more than Roku, Fire TV, Samsung Smart TV, and Apple TV combined.
• Sports, News, and Drama Lead on Small Screens: These three categories captured 83% of U.S. mobile OTT open programmatic ad spend.

Based on the newly launched OpenEPG™ Index, this report examines ad spend across shows, channels, genres, U.S. media markets, dayparts, and more.

WEBINAR: How to Identify Bundle ID Fraud in CTV

Uncover the hidden costs of programmatic CTV fraud and learn how to protect against Bundle ID fraud.

If you missed the session — or would like to watch it again — you can access the webinar recording below: